This New NestFresh Branding Puts Farmers in the Spotlight
Michael Hemsworth — July 17, 2024 — Marketing
References: nestfresh & refrigeratedfrozenfood
This new NestFresh branding has been unveiled by the brand as an update to its egg packaging that puts the focus on production with farmers taking center stage. The branding features a vibrant aesthetic that's color-coded according to the brand's various product varieties, which makes the shopping process far easier for consumers. The branding puts farmers in the spotlight to align more prominently with the brand's ethos, while also giving the eggs a more rustic and authentic appearance for consumers to appreciate.
Vice President Jasen Urena spoke on the new NestFresh branding saying, "Our old packaging wasn’t telling the complete NestFresh story in the way we felt our farmers deserved. We’re incredibly proud of the small family farmers we support, and wanted to find a way to express our gratitude for them with our product. The new packaging highlights our farmers and our commitment to humane practices, ensuring our hens live natural lives and express their innate behaviors while enjoying the outdoors.”
Image Credit: NestFresh
Vice President Jasen Urena spoke on the new NestFresh branding saying, "Our old packaging wasn’t telling the complete NestFresh story in the way we felt our farmers deserved. We’re incredibly proud of the small family farmers we support, and wanted to find a way to express our gratitude for them with our product. The new packaging highlights our farmers and our commitment to humane practices, ensuring our hens live natural lives and express their innate behaviors while enjoying the outdoors.”
Image Credit: NestFresh
Trend Themes
1. Farmer-centric Branding - Brands are increasingly focussing on celebrating the farmers behind their products, giving a face to the hard work and care involved in production.
2. Color-coded Packaging - Product varieties are being distinguished more adeptly through vibrant color-coded packaging, simplifying consumer choices and enhancing visual appeal.
3. Rustic Aesthetic - A trend towards rustic and authentic packaging designs is resonating with consumers looking for genuine and artisanal product experiences.
Industry Implications
1. Agriculture - The agriculture industry is seeing a shift towards more transparent and farmer-focused branding strategies that highlight the origin and quality of produce.
2. Food Packaging - Innovations in food packaging are moving towards vibrant, color-coded, and easily navigable designs that enhance consumer convenience and engagement.
3. Retail - Retailers are capitalizing on trends in authentic and rustic product presentation to attract customers seeking a more personal and trustworthy shopping experience.
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