The Metro 'Daily Catch' Packaging Updates an Old Packaging Style
Michael Hemsworth — June 10, 2016 — Lifestyle
References: serviceplan & packagingoftheworld
It was common practice in years past to get your fresh fish wrapped in newspaper after purchase, so the Metro 'Daily Catch' packaging looks to commemorate this and update it for modern times.
Designed by the ServicePlan creative agency, the packaging design features the fish wrapped in the Metro newspaper from the location the fish was sourced. This is paired with a sticker that keeps the packaging together and further details the date on which the fish was caught.
Freshness is of paramount importance to consumers when it comes to food, so the Metro 'Daily Catch' fish packaging helps to play up this aspect with a nostalgic twist. In a world that's becoming more dominated by prepackaged foods, the packaging identifies how brands are conveying product freshness through innovative yet time-honored means.
Designed by the ServicePlan creative agency, the packaging design features the fish wrapped in the Metro newspaper from the location the fish was sourced. This is paired with a sticker that keeps the packaging together and further details the date on which the fish was caught.
Freshness is of paramount importance to consumers when it comes to food, so the Metro 'Daily Catch' fish packaging helps to play up this aspect with a nostalgic twist. In a world that's becoming more dominated by prepackaged foods, the packaging identifies how brands are conveying product freshness through innovative yet time-honored means.
Trend Themes
1. Nostalgia Packaging - Creating new packaging designs that incorporate elements of nostalgia to appeal to consumers' emotions and make them stand out on shelves.
2. Storytelling Packaging - Packaging that tells the story of the product, where it came from, and how it was made, to add value and raise consumer trust and loyalty.
3. Eco-friendly Packaging - Designing packaging that is environmentally friendly, recyclable, biodegradable, or reusable, to meet consumers' demand for sustainability and conservation.
Industry Implications
1. Food Packaging Industry - Creating innovative packaging solutions that preserve food quality, ensure safety, and enhance the customer experience, by embracing new materials, shapes, and designs.
2. Retail Industry - Exploring new ways to capture consumers' attention, enhance their shopping experience, and differentiate their brands from competitors, by investing in creative and original packaging designs.
3. Printing Industry - Providing printing services that enable brands to personalize and customize their packaging designs, optimize their visual impact, and reinforce their brand identity and image.
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