Functional Beverage OLIPOP Reveals New Can Format
Georgia Wray Norsten — October 10, 2024 — Lifestyle
References: drinkolipop & beveragedaily
Functional beverage 'OLIPOP,' known for revolutionizing the soda industry with its gut-health-focused beverages, has introduced its popular flavors in a polished, new 12oz can. This updated packaging will be available exclusively at C-store locations across the U.S., marking a significant expansion for the brand. With its sleek design and tall can format, OLIPOP is now more accessible for those looking for a healthier soda alternative on the go.
Each can of OLIPOP continues to offer the same health benefits that have made it stand out since its launch in 2018, containing just 2-5g of sugar and packed with fiber, botanicals, and prebiotics to support digestive health. This new format enhances convenience and aligns with the brand's mission to provide Americans with a better-for-you beverage option.
Following its recognition as one of 'Time100's Most Influential Companies' of 2024, OLIPOP is positioning itself for further growth in the competitive C-store market.
Image Credit: OLIPOP
Each can of OLIPOP continues to offer the same health benefits that have made it stand out since its launch in 2018, containing just 2-5g of sugar and packed with fiber, botanicals, and prebiotics to support digestive health. This new format enhances convenience and aligns with the brand's mission to provide Americans with a better-for-you beverage option.
Following its recognition as one of 'Time100's Most Influential Companies' of 2024, OLIPOP is positioning itself for further growth in the competitive C-store market.
Image Credit: OLIPOP
Trend Themes
1. Enhanced Packaging Design - The new 12oz can format by OLIPOP illustrates a shift toward more convenient and visually appealing product designs in the functional beverage market.
2. Health-focused Beverages - OLIPOP's ongoing commitment to gut-health with low-sugar, fiber-rich drinks represents a growing consumer preference for beverages that support overall well-being.
3. C-store Exclusivity - The exclusive availability of OLIPOP's new can format in C-stores highlights a trend where specialized products are strategically placed in highly accessible retail environments.
Industry Implications
1. Functional Beverages - OLIPOP's gut-health beverages contribute to the expanding functional beverage industry, which focuses on health benefits beyond mere hydration.
2. Convenience Retail - The introduction of OLIPOP's new packaging format exclusively in C-store locations showcases a growing collaboration between health-focused brands and convenience retail outlets.
3. Packaging Innovation - The latest sleek and convenient can design by OLIPOP underscores advancements in packaging innovation aimed at enhancing user experience and product appeal.
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