Raw Fairies Offers Londoners One of the Purest Juice Cleanses
Meghan Young — June 8, 2016 — Lifestyle
References: konradsybilski & packageinspiration
It's hard to avoid cold press juices these days, yet some people might be fooled into thinking Raw Fairies is much more than that thanks to its recent redesign. As one of the purest cleanses offered in London, England, it has been given a medicinal look that many will associate with health and wellness. This is only appropriate considering that's why people do such cleanses.
Designed by Konrad Sybilski, who is based in Poland, Raw Fairies may seem like an odd name to be associated with the health system. It's whimsical nature nevertheless balances the sterile look of the bottles in order to appeal to a wider demographic. Created using organic, non-gm, pure ingredients, the minimalist aesthetic of the brand identity allows people to focus on what really matters about the product.
Designed by Konrad Sybilski, who is based in Poland, Raw Fairies may seem like an odd name to be associated with the health system. It's whimsical nature nevertheless balances the sterile look of the bottles in order to appeal to a wider demographic. Created using organic, non-gm, pure ingredients, the minimalist aesthetic of the brand identity allows people to focus on what really matters about the product.
Trend Themes
1. Medical-themed Branding - Exploring branding options that incorporate medical designs in non-medical industries like food and beverages.
2. Minimalist Packaging - Exploring the usage of minimalist designs in packaging that helps retain focus on the product.
3. Organic, Non-gmo Products - Investing in the manufacturing and selling of organic, non-GMO products to cater to the health-conscious customer base.
Industry Implications
1. Food and Beverages Industry - There is an opportunity to explore branding and packaging options that associate health and wellness with their products, like cold press juices.
2. Organic and Non-gmo Products Industry - The potential customer base for organic, non-GMO products keeps growing, creating space for new entrants to cater to the market demand.
3. Design and Branding Industry - Design and branding companies should consider exploring new design options to help their clients stand out in their respective industries through impactful design branding.
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