These Quirky Milkshake Cups Play Up a Drink's Color
Laura McQuarrie — June 15, 2016 — Lifestyle
References: behance.net & packagingoftheworld
This branding and packaging concept for 'Shake My Head' milkshake cups by designer Rustam Usmanov offers an eye-catching way to play up the colors of a blended beverage product.
The Shake My Head collection includes characters like zombies, gangsters and punks that are identified by flavors like 'Fresh Brain,' 'Choko Gangster' and 'Punk Blue.' Each character has pop-out ears that add dimension to the shape of their heads, while the milkshakes that can be seen through a clear plastic dome make it seem as though a consumer can see straight through to each character's brain.
This concept is also adapted for drink containers of different sizes, with characters of different ages being used to represent the small, medium and large milkshake cup sizes that would be sold through a chain.
The Shake My Head collection includes characters like zombies, gangsters and punks that are identified by flavors like 'Fresh Brain,' 'Choko Gangster' and 'Punk Blue.' Each character has pop-out ears that add dimension to the shape of their heads, while the milkshakes that can be seen through a clear plastic dome make it seem as though a consumer can see straight through to each character's brain.
This concept is also adapted for drink containers of different sizes, with characters of different ages being used to represent the small, medium and large milkshake cup sizes that would be sold through a chain.
Trend Themes
1. Branded Food Packaging - Opportunity to create unique, eye-catching packaging designs that reflect the brand’s personality and values.
2. Personalized Food Packaging - Personalize food packaging by utilizing characters or illustrations that reflect the customer's personality or brand image.
3. Interactive Packaging - Create interactive packaging that engages consumers and adds a fun twist to the product experience.
Industry Implications
1. Food and Beverage - This innovative packaging concept can be used in the food and beverage industry, especially in quick-service restaurants and cafes to increase customer engagement and brand identity.
2. Entertainment - The Shake My Head cups can be used as movie promotions or toy company campaigns to increase brand awareness and create fun, engaging brand interactions.
3. Retail - This packaging concept can be utilized in the retail space, especially for candy, sweets, and snack packaging items, to create lively and engaging brand identities.
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