Nomadic Redesigned its Packaging to Emphasize Health Benefits
Colin Smith — June 26, 2024 — Business
References: nomadic.ie & packagingnews
Nomadic, in collaboration with Greiner Packaging, has introduced a new packaging format for its Protein+ Granola yoghurt range. This new design is an “upside-down” version of the existing Yogurt & Oat Clusters packaging, aimed at enhancing convenience and recognizability. The packaging is designed to be user-friendly, featuring a top-hat bowl format with an integrated spoon, making it suitable for on-the-go consumption. The new format also emphasizes sustainability, as it is fully recyclable, aligning with both companies’ commitment to environmental responsibility.
The new packaging more effectively communicates the health benefits of the product to consumers. It highlights the inclusion of high protein content, essential vitamins, and organic ingredients, catering to the growing consumer demand for nutritious and health-supportive foods. The packaging specifically notes the presence of gut-friendly cultures and the recommended daily intake of vitamin D, addressing common nutritional deficiencies. This clear communication of health benefits is intended to attract health-conscious consumers and differentiate the product in a competitive market.
Image Credit: Nomadic
The new packaging more effectively communicates the health benefits of the product to consumers. It highlights the inclusion of high protein content, essential vitamins, and organic ingredients, catering to the growing consumer demand for nutritious and health-supportive foods. The packaging specifically notes the presence of gut-friendly cultures and the recommended daily intake of vitamin D, addressing common nutritional deficiencies. This clear communication of health benefits is intended to attract health-conscious consumers and differentiate the product in a competitive market.
Image Credit: Nomadic
Trend Themes
1. Sustainable Packaging Designs - The fully recyclable packaging underscores a shift towards reducing environmental impact in the food industry.
2. Convenient On-the-go Containers - User-friendly designs with integrated spoons cater to consumers' demand for portability and ease of use.
3. Health-focused Marketing - Highlighting nutritional benefits directly on packaging taps into the health-conscious consumer base looking for added value in their food choices.
Industry Implications
1. Food Packaging - Innovation in eco-friendly materials and user-centric designs transforms traditional packaging solutions.
2. Health Food Products - Products emphasizing nutritional benefits and essential vitamins are appealing to a growing market of health-aware consumers.
3. Convenience Foods - The development of portable and convenient food packaging addresses modern, on-the-go consumer lifestyles.
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