Asahi Beverages Philippines Debuts a New Experience
Grace Mahas — May 30, 2024 — Marketing
References: appetitecreative & brandinginasia
Gooday, a culture milk brand, recently joined forces with creative technology studio Appetite Creative to launch a new interactive, connected packaging experience. The new packaging allows users to register for instant prizes through the QR codes.
For each major draw, one lucky winner (out of a total of three) will receive an all-expenses-paid trip to Japan for four people, including round-trip flights, four days and three nights of accommodation, a one-day tour package, and spending money. Additional prizes include P10,000 worth of GCash Credits, P1,000 worth of GCash Credits, a Nintendo Switch Lite, and Goodday gift packs for 50 winners.
“Connected packaging offers brands fun ways to interact directly with customers. From instant rewards and competitions to education and inspiration the opportunities are truly unlimited. It’s great to see the Goodday brand tap into this versatile media channel,” said Jenny Stanley, Managing Director at Appetite Creative.
Image Credit: Appetite Creative
For each major draw, one lucky winner (out of a total of three) will receive an all-expenses-paid trip to Japan for four people, including round-trip flights, four days and three nights of accommodation, a one-day tour package, and spending money. Additional prizes include P10,000 worth of GCash Credits, P1,000 worth of GCash Credits, a Nintendo Switch Lite, and Goodday gift packs for 50 winners.
“Connected packaging offers brands fun ways to interact directly with customers. From instant rewards and competitions to education and inspiration the opportunities are truly unlimited. It’s great to see the Goodday brand tap into this versatile media channel,” said Jenny Stanley, Managing Director at Appetite Creative.
Image Credit: Appetite Creative
Trend Themes
1. Gamified Loyalty Programs - Connected packaging driving customer engagement through interactive prize registration integrates fun and rewards seamlessly.
2. QR Code Integration - Utilizing QR codes on packaging to unlock exclusive offers and interactive experiences enhances product value and customer interaction.
3. Augmented Reality Marketing - The innovative use of AR in packaging provides immersive brand experiences, blending the digital and physical to captivate consumers.
Industry Implications
1. Food and Beverage - Interactive packaging in the food and beverage sector redefines customer engagement, making product interaction more dynamic and memorable.
2. Retail Technology - Advancements in retail tech, such as connected packaging, offer retailers new pathways to enhance consumer loyalty and satisfaction.
3. Marketing and Advertising - The incorporation of tech-infused packaging represents a cutting-edge trend in marketing, crafting personalized, engaging campaigns.
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