This Babybel Billboard is Inspired by the Product's Packaging
Michael Hemsworth — July 30, 2024 — Marketing
References: babybel & talkingretail
This Babybel billboard has been unveiled by the brand as part of its latest advertising campaign that plays on the product's packaging and will provide a cheeky sight for consumers to admire from afar.
The billboard is paired with the Let the Goodness Begin tagline, and is intended to boost brand awareness and position the product as perfect for families and young adults to enjoy this summer. The billboard will be paired with additional marketing endeavors in the Manchester and London areas for consumers to interact with during the Summer of Sport. The brand has also partnered with Heart Radio DJ Mark Wright along with sports professionals for the campaign.
Kate Harris at Popcorn PR commented on the Babybel billboard and campaign saying, "We’re thrilled to support Babybel in their mission to inspire active participation during this exciting summer of sport. Mark Wright’s enthusiasm and willingness to step out of his comfort zone reflected the spirit of our campaign and Babybel’s commitment to promoting health and wellness.”
The billboard is paired with the Let the Goodness Begin tagline, and is intended to boost brand awareness and position the product as perfect for families and young adults to enjoy this summer. The billboard will be paired with additional marketing endeavors in the Manchester and London areas for consumers to interact with during the Summer of Sport. The brand has also partnered with Heart Radio DJ Mark Wright along with sports professionals for the campaign.
Kate Harris at Popcorn PR commented on the Babybel billboard and campaign saying, "We’re thrilled to support Babybel in their mission to inspire active participation during this exciting summer of sport. Mark Wright’s enthusiasm and willingness to step out of his comfort zone reflected the spirit of our campaign and Babybel’s commitment to promoting health and wellness.”
Trend Themes
1. Interactive-outdoors Advertising - Billboards are being designed to create interactive experiences that engage and attract consumers in unique ways.
2. Health-inspired Branding - Brands are increasingly aligning their products with health and wellness messages to appeal to health-conscious consumers.
3. Celebrity-driven Campaigns - Collaborations with celebrities and influencers are being utilized to enhance the appeal and reach of marketing campaigns.
Industry Implications
1. Outdoor-advertising - The sector is evolving through the use of interactive and engaging billboards that capture the attention of passersby.
2. Food-and-beverage - Food brands are integrating health and wellness-focused marketing to resonate with demographic shifts toward healthier lifestyles.
3. Sports-and-entertainment - Partnerships with sports personalities and entertainers are becoming central in marketing strategies to attract a more active audience.
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