Prideful Cider Retail Kits

These Strongbow Pride kits have been unveiled by the brand as a way to help retailers get in on the festivities and show their support for the LGBTQ+ community this summer in the UK. The free point-of-sale kits will be offered on every purchase of any flavor of Strongbow and includes a hanging flag, A3 posters, bunting for in-store use and key information on how to maximize use. The brand is also teaming up with Hunsnet that showcases the cider brand's distinct range of flavors that are perfect for incorporating into Pride celebrations.

Cider Brand Director at Heineken UK Rachel Holms spoke on the Strongbow Pride kits saying, "We’re thrilled to be activating with Strongbow in Booker ahead of Brighton & Hove and Manchester Pride, and cannot wait to go live with our collaboration with Hunsnet for the content series and Fabuloso in the Park. By spotlighting Pride with Strongbow, we hope to bring further awareness of the occasion and champion LGBTQIA+ voices, alongside helping retailers across the country boost their cider sales as Pride festivals commence.”