The Disney Moon Cake Packaging Fuses Fun and Sophisticated Accents
Jana Pijak — June 13, 2016 — Marketing
References: behance.net
Graphic designer Yi Mi Xiaoxin is the creative force behind this Disney Moon Cake packaging concept. Based in Shenzhen, China, the designer creates character-themed dessert boxes that evoke a whimsical yet grown up point of view. Sure to appeal to Millennial Disney fans who grew up watching the animation studio's most popular classics, each Disney moon cake box resembles an ornate brown suitcase that is accented with elegant gold details.
Once opened, each limited edition dessert package consists of eight individually boxed cakes that are paired with two ornate utensils. Featuring graphics of familiar Disney characters like Mickey and Minnie Mouse, each box is colorfully adorned, in contrast to its larger and suitcase-like vessel.
Additionally, the Disney mooncake packages contain playful promotional materials that are showcased in bright colors while maintaining their level of subtle sophistication.
Once opened, each limited edition dessert package consists of eight individually boxed cakes that are paired with two ornate utensils. Featuring graphics of familiar Disney characters like Mickey and Minnie Mouse, each box is colorfully adorned, in contrast to its larger and suitcase-like vessel.
Additionally, the Disney mooncake packages contain playful promotional materials that are showcased in bright colors while maintaining their level of subtle sophistication.
Trend Themes
1. Whimsical Dessert Branding - Opportunity for other companies within the food and beverage industry to rebrand with a playful, whimsical aesthetic that appeals to a Millennial audience.
2. Character-themed Packaging - Opportunity for companies within the consumer products industry to create limited edition packaging partnerships with popular cartoon franchises to appeal to nostalgic Millennial consumers.
3. Ornate Packaging Details - Opportunity for luxury brands in cosmetics and fashion to incorporate ornate packaging elements such as metallic accents and intricate graphics to elevate their products and appeal to a higher-end consumer base.
Industry Implications
1. Food and Beverage - Companies within the food and beverage industry can use playful branding to appeal to a Millennial audience and differentiate from competitors.
2. Consumer Products - Brands within the consumer products industry can create limited edition packaging partnerships with popular cartoon franchises to boost sales and increase brand loyalty.
3. Luxury - Luxury brands in cosmetics and fashion can incorporate ornate packaging details to appeal to a higher-end consumer base and increase the perceived value of their products.
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