This Horlicks On-Pack Promotion Supports New Year Wellness
Michael Hemsworth — January 24, 2024 — Lifestyle
References: horlicks & retailtimes
This Horlicks on-pack promotion has been launched by the hot beverage mix brand in the UK to help consumers start the new year off on the right foot from a wellness perspective.
The promotion offers shoppers a complimentary three-month subscription to Fearne Botton's Happy Place app where they can enjoy a range of handy mental health support tools. The promotion will also see shoppers entered for the chance to win one of 10 Wellness Weekends that include the Luxury Spa Weekend, Weekend Yoga Retreat, Delicious Foodie Break and the Wellness-Inspired Glamping Break.
Brand Manager at Aimia Foods Rebekha White commented on the Horlicks on-pack promotion saying, "Building on our successful sponsorship of Fearne Cotton’s festivals last year, we are excited to take our partnership to the next level with this on-pack promotion – providing shoppers with even more ways to find their happy place! We are confident that our ‘gift for all’ promotion will drive trial of Horlicks, bringing new shoppers into the category, increase shopper engagement, and drive incremental sales.”
The promotion offers shoppers a complimentary three-month subscription to Fearne Botton's Happy Place app where they can enjoy a range of handy mental health support tools. The promotion will also see shoppers entered for the chance to win one of 10 Wellness Weekends that include the Luxury Spa Weekend, Weekend Yoga Retreat, Delicious Foodie Break and the Wellness-Inspired Glamping Break.
Brand Manager at Aimia Foods Rebekha White commented on the Horlicks on-pack promotion saying, "Building on our successful sponsorship of Fearne Cotton’s festivals last year, we are excited to take our partnership to the next level with this on-pack promotion – providing shoppers with even more ways to find their happy place! We are confident that our ‘gift for all’ promotion will drive trial of Horlicks, bringing new shoppers into the category, increase shopper engagement, and drive incremental sales.”
Trend Themes
1. Wellness-inspired Promotions - This Horlicks on-pack promotion supports consumers in starting the new year on a wellness journey.
2. Mental Health Support Tools - The promotion offers a three-month subscription to a mental health app, emphasizing the importance of holistic well-being.
3. Luxury Experiences as Incentives - Shoppers have the chance to win Wellness Weekends, including spa retreats, yoga retreats, foodie breaks, and glamping experiences.
Industry Implications
1. Beverage Mix - The Horlicks on-pack promotion highlights the potential for beverage mix brands to promote wellness and engage consumers through added incentives.
2. Mental Health Apps - The promotion underscores the opportunity for mental health app developers to collaborate with brands to provide valuable tools and resources to consumers.
3. Luxury Wellness Retreats - The Wellness Weekend prizes showcase the potential for luxury retreats and experiential travel businesses to partner with brands and reach new audiences.
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