Simply Snackin's Grass-Fed Beef Snacks Promote Sustainability
Jana Pijak — June 20, 2016 — Marketing
References: simplysnackin
Simply Snackin' is a healthy food brand specializing in naturally sourced beef snacks that are grass-fed and made in a family-run facility. In addition to fusing great taste with nutrition, Simply Snackin' opts for transparent and wholesome branding that promotes its ethical practices.
The company's beef snack range consists of four flavors -- signature beef which boasts a bold taste, orchard beef with apples and cherries, teriyaki beef with pineapples and Northwoods beef with cranberries and blueberries.
Each meaty energy bar features narrative packaging and labels that inform shoppers of Simply Snackin's sustainable brand values, its dedication to the ethical treatment of its farm animals and its products' lack of added antibiotics, hormones or other artificial ingredients that are often associated with competitors.
The company's beef snack range consists of four flavors -- signature beef which boasts a bold taste, orchard beef with apples and cherries, teriyaki beef with pineapples and Northwoods beef with cranberries and blueberries.
Each meaty energy bar features narrative packaging and labels that inform shoppers of Simply Snackin's sustainable brand values, its dedication to the ethical treatment of its farm animals and its products' lack of added antibiotics, hormones or other artificial ingredients that are often associated with competitors.
Trend Themes
1. Sustainable Food Branding - Creating a food brand that promotes ethical farm practices and sustainable sourcing of ingredients.
2. Narrative Product Packaging - Using storytelling to communicate company values and product information through product packaging.
3. Healthy Meat Snacks - Meeting consumers' increasing demand for healthier snack options by offering meat snack products that are free of artificial additives.
Industry Implications
1. Food and Beverage - The food industry can benefit from incorporating sustainable and ethical practices in food production and marketing.
2. Packaging - The packaging industry can offer innovative solutions for companies to communicate their sustainability and ethical practices through narrative packaging.
3. Meat Processing - The meat processing industry can offer healthier and more sustainable meat options to meet consumer demand for healthier snack options.
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