This Produce Packaging for 'GINETA' Takes Cues from Animal Fur
Laura McQuarrie — June 24, 2016 — Lifestyle
References: n-u-e-v-e & packagingoftheworld
It's rare that fruit boxes are given graphically pleasing design treatments, since their primary purpose is usually to transport fresh produce to a store. In order to help a new fruit brand stand out, fashionable produce boxes for 'GINETA' were developed.
The name GINETA is a reference to a genet, which is a mammal that has distinctive spotted patterning on its fur. As well as inspiring the name, elements from a genet's appearance were used to create dynamic packaging for the fruits like pears, khakis and saturn peaches that are carried by GINETA.
As more consumers strive towards eating more whole foods, there is a growing appreciation and demand for fresh fruits and vegetables. Standout packaging like this helps consumers to see the same level of care and quality that goes into design reflected in produce.
The name GINETA is a reference to a genet, which is a mammal that has distinctive spotted patterning on its fur. As well as inspiring the name, elements from a genet's appearance were used to create dynamic packaging for the fruits like pears, khakis and saturn peaches that are carried by GINETA.
As more consumers strive towards eating more whole foods, there is a growing appreciation and demand for fresh fruits and vegetables. Standout packaging like this helps consumers to see the same level of care and quality that goes into design reflected in produce.
Trend Themes
1. Fashionable Produce Packaging - Disruptive innovation opportunity: Explore unique and visually appealing packaging designs for fresh produce that can enhance brand recognition and consumer engagement.
2. Artistic Inspirations in Packaging - Disruptive innovation opportunity: Incorporate elements from various art forms, such as animal patterns, into packaging designs to create a memorable and distinctive brand identity.
3. Whole Foods Appreciation - Disruptive innovation opportunity: Capitalize on the growing trend of consumers seeking whole foods by offering premium and aesthetically pleasing packaging that highlights the quality of the produce.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Develop innovative packaging solutions that go beyond functionality and make a visual impact, setting a new standard in the food packaging industry.
2. Fresh Produce - Disruptive innovation opportunity: Differentiate fresh produce brands by leveraging unique packaging designs that create a sense of luxury and premium quality, attracting health-conscious consumers.
3. Graphic Design - Disruptive innovation opportunity: Collaborate with graphic designers to explore the intersection of art and packaging, transforming mundane packaging into visually captivating works of art.
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