SMIRNOFF Red, White & Berry Celebrates the Fourth of July
Katherine Pendrill — June 23, 2016 — Lifestyle
References: smirnoff & preparedfoods
The newly released SMIRNOFF Red, White & Berry is a limited-edition vodka that helps consumer celebrate the Fourth of July. With patriotic branding and a delicious combination of flavors, the Americana-inspired vodka is sure to be a hit at summer gatherings.
SMIRNOFF Red, White & Berry is a specialty vodka that combines cherry, citrus and blue raspberry flavors into one delicious liquor. To complement the red, white and blue ingredients, the bottle is decorated with a flag-inspired label. As SMIRNOFF's Vice President of Marketing Jay Sethi explains, "With the release of SMIRNOFF Red, White & Berry, we hope to bring people from all cultures and traditions together, because good times are made better when everyone is invited."
With the Fourth of July just around the corner, the specialty vodka is perfect for mixing patriotic party drinks.
SMIRNOFF Red, White & Berry is a specialty vodka that combines cherry, citrus and blue raspberry flavors into one delicious liquor. To complement the red, white and blue ingredients, the bottle is decorated with a flag-inspired label. As SMIRNOFF's Vice President of Marketing Jay Sethi explains, "With the release of SMIRNOFF Red, White & Berry, we hope to bring people from all cultures and traditions together, because good times are made better when everyone is invited."
With the Fourth of July just around the corner, the specialty vodka is perfect for mixing patriotic party drinks.
Trend Themes
1. Patriotic Liquor Flavors - Opportunity for liquor brands to explore new flavor trends inspired by national holidays and celebrations.
2. Limited-edition Beverages - Opportunity for beverage brands to create exclusive and time-limited products with special flavors and packaging design.
3. Inclusive Branding - Opportunity for all kinds of companies to reflect diversity and unity through marketing campaigns and visual branding.
Industry Implications
1. Alcohol - Liquor companies can develop new products with patriotic themes that appeal to consumers celebrating holidays and events.
2. Beverage - Beverage companies can create unique and time-limited products with special flavors and packaging design to attract consumers looking for exclusive experiences.
3. Marketing - Marketing agencies and consultants can help businesses design inclusive and diverse branding strategies that resonate with their target audiences.
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