The Èr Chinese Bespoke Wine Brand Identity Embodies Opulence
Jana Pijak — June 9, 2016 — Marketing
References: loovvool & packagingoftheworld
Èr is a bespoke wine range that features an opulent and visually bold brand identity. Conceived by design agency LOOVVOOL and 3D concept artist Anton Toomere, this packaging concept is created for client Equus Brand Consultant Singapore Asia.
Consisting of six decorative bottles -- each representative of a different flavor profile and blend -- this bespoke wine range will appeal to drinkers with an eye for design. Doubling as home decor accents, each of LOOVVOOL's packaging creations is unlike the last, boasting sculptural constructions and an imaginative mix of materials and color pairings. "The concept behind Èr is inspired by the ideology of duality (yin and yang), which influenced the Chinese perspective on reality and beauty," says the design team when describing this project.
Much like the bespoke wine product they house, these Èr bottles are also intricately crafted and artistic. Whether pairing glass and cork elements or featuring a glazed clay construction, each blends two visual identities, referencing its ying and yang inspiration.
Consisting of six decorative bottles -- each representative of a different flavor profile and blend -- this bespoke wine range will appeal to drinkers with an eye for design. Doubling as home decor accents, each of LOOVVOOL's packaging creations is unlike the last, boasting sculptural constructions and an imaginative mix of materials and color pairings. "The concept behind Èr is inspired by the ideology of duality (yin and yang), which influenced the Chinese perspective on reality and beauty," says the design team when describing this project.
Much like the bespoke wine product they house, these Èr bottles are also intricately crafted and artistic. Whether pairing glass and cork elements or featuring a glazed clay construction, each blends two visual identities, referencing its ying and yang inspiration.
Trend Themes
1. Bespoke Wine Branding - Opulent wine branding with intricate packaging concepts and decorative bottles.
2. Visual Design in Wine Packaging - The use of sculptural constructions and imaginative color pairings in wine packaging to appeal to design-conscious drinkers.
3. Incorporating Cultural Influences in Brand Identity - Using the ideology of duality and yin and yang inspiration as a foundation for brand identity in the wine industry.
Industry Implications
1. Wine and Spirits - Opportunity for wine producers to create bespoke branding and packaging concepts that appeal to design-conscious consumers.
2. Design and Creative Services - Opportunity for design agencies to create visually bold and artistic packaging concepts for wine brands.
3. Asian Luxury Goods - Opportunity for luxury goods companies to incorporate cultural influences and concepts of duality in their branding and product designs.
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