Level Up With 7UP Inspires Gen Z and Millennial Consumers
Laura McQuarrie — September 11, 2024 — Marketing
References: pepsico & conveniencestore
7UP, the refreshing clear lemon-lime soda made with all-natural, uplifting natural flavors, launched a new global campaign called Level Up With 7UP to inspire Gen Z and Millennial drinkers to make 7UP their go-to mixer of choice. With this campaign, the brand gleans from insights that suggest that both of these key demographics are more open to experimenting with food and drink options than ever before.
Level Up With 7UP spotlights the soft drink as a versatile plus-one for a wide range of events like beach days, birthday celebrations and house parties. As such, 7UP is introducing an influencer content series aimed at guiding Gen Z and Millennials through the process of creating delicious mixed drinks with 7UP to elevate social occasions.
Level Up With 7UP spotlights the soft drink as a versatile plus-one for a wide range of events like beach days, birthday celebrations and house parties. As such, 7UP is introducing an influencer content series aimed at guiding Gen Z and Millennials through the process of creating delicious mixed drinks with 7UP to elevate social occasions.
Trend Themes
1. Influencer-guided Beverage Mixing - Leveraging an influencer content series presents a dynamic way to engage tech-savvy consumers in real-time drink creation.
2. Versatile Beverage Marketing - Highlighting a soda's versatility for varying social occasions taps into the desire for multifunctional and convenient drink options.
3. Youth-focused Beverage Campaigns - Targeted campaigns aimed at Gen Z and Millennials reflect a focus on youthful, experimental consumer behavior in food and beverage choices.
Industry Implications
1. Soft Drink Industry - The introduction of campaigns like Level Up With 7UP can revitalize interest and boost market share in the competitive soft drink space.
2. Influencer Marketing Industry - Brands increasingly collaborating with influencers highlight the growing importance of social media megastars in consumer decision-making.
3. Event Planning Industry - Event planners can benefit from promoting versatile drink options that elevate various social gatherings and celebrations.
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