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Sophisticating Social

Brands elevate consumer content into social media art

Implications - Using social media, particularly visual platforms, has become nothing short of an art form. Platforms like Instagram are encouraging users to not only share their content, but share it in a way that requires craftiness and creativity. Brands that help people elevate their own content, either by increasing the quality or adding to the level of artistry, foster closer connections with consumers.
Workshop Question - What would increased consumer engagement do for your brand? How might you achieve this?
Trend Themes
1. Interactive Social Media Campaigns - Opportunity for brands to engage consumers by providing interactive campaigns and tools to elevate their social media content.
2. Personalized Product Campaigns - Opportunity for brands to provide personalized product offerings and campaigns to enhance consumer experiences and create a closer connection with their target audience.
3. Virtual Retail Showrooms - Opportunity for brands to offer virtual showrooms accessible via social media platforms for consumers to browse and select products, thus simplifying the shopping experience.
Industry Implications
1. Marketing and Advertising Industry - Marketing and advertising professionals can utilize personalized and interactive campaigns to improve brand engagement and create closer connections with target audience.
2. Retail Industry - The retail industry can leverage virtual showrooms accessible via social media platforms to simplify the shopping process and improve consumer experiences.
3. Social Media Industry - The social media industry plays a vital role in providing platforms for brands to connect with their target audience and offer personalized and interactive campaigns and tools.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 89 Examples:
399,466 Total Clicks
Date Range:
Apr 14 — Jul 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Fan Photography Projects
Fan Photography Projects
Häagen-Dazs' Instagram Page Features a Project Called 'Lose Yourself'
As the official ice cream of Wimbledon 2016, Häagen-Dazs is making its involvement at the sporting event known with a fun photography project called ‘Lose Yourself.’ The Häagen-Dazs... MORE
play_circle_filledPersonalized Recipe Campaigns
Personalized Recipe Campaigns
Hellmann's Brasil Finds Recipes Based on What's in Your Fridge
Sometimes if you’ve only got a few ingredients in your fridge, the meal options seem pretty uninspiring, but as the ReciTweet campaign from Hellmann’s Brasil proves, you have more... MORE
Millennial-Targeted Typography Ads
Millennial-Targeted Typography Ads
This Miller Lite Campaign Targets Young Males Via Instagram
Miller Lite launched a campaign that specifically targets male Millennials through creatively designed typography ads. The ads are designed to emphasize and highlight unique typography styles that... MORE
play_circle_filledInstagram-Like Food Studios
Instagram-Like Food Studios
Mweb’s Dinnercam Takes Your Food Shots to the Next Level
MWEB is one of South Africa’s largest Internet providers and in an experiment to see how WiFi connectivity is changing public spaces, it set up the ‘Dinnercam,’ where people could snap food... MORE
Doodled Lunch Campaigns
Doodled Lunch Campaigns
PopChips UK's Interactive Online Campaign Makes Lunches Exciting
With help from London-based illustrator Jose Mendez, PopChips UK is hosting an interactive online campaign by the name of #PopMyLunch. Simply, the aim of the campaign is to show how these chips... MORE
Recipe Infographic Campaigns
Recipe Infographic Campaigns
Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
If you have a hand written family recipe you need to recopy, Knorr Brazil will recreate it in infographic form. The food brand’s Receitas de Familia campaign allows you to turn old... MORE
Virtual Fashion Showrooms
Virtual Fashion Showrooms
Roots Canada Lets Consumers Shop Clothing Featured in Its Instagram Page
Roots Canada is offering a new way for consumers to shop its products through its Instagram account, with the option to browse a virtual showroom displayed through the styles in the photos featured... MORE
Moving Thread Billboards
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
The clothing store Forever 21 and ‘Breakfast’ have launched a real-time billboard that recreates Instagram photos using moving thread. The giant machine has the ability to design and... MORE
Bath Art Campaigns
Bath Art Campaigns
Lush Cosmetics' Video Tool Remixes Colorful Bath Bomb Swirls Online
Since Lush Cosmetics produces such a colorful array of bath bombs, the brand created a fun bath art campaign online as a fun way to engage both new and loyal consumers. When watching the... MORE
play_circle_filledPersonalized Music Videos
Personalized Music Videos
Etienne De Crecy's Hashtag My Ass Makes a Video from Your Instagram Pics
‘Hashtag My Ass’ is the new single from Etienne de Crécy and the music video features pictures from your personal Instagram account. By giving Hashtag My Ass authorization, you’re... MORE

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