Mitsubishi's Letters Can Kill Campaign Advocates Against Texting While Driving
Alyson Wyers — July 8, 2014 — Autos
References: lightfarmstudios & abduzeedo
In a new campaign designed to stop people from texting while driving, Mitsubishi commissioned Lightfarm Studios to create this character manipulating typography called Letters Can Kill. The faces of prominent political leaders and other historical figures associated with killing people (like Hitler, Saddam Hussein and a KKK clansman) are reshaped to fit into letters of the alphabet. These letters then spell out typical texts, such as "lol," "luv u" and "hi." Just like people can kill, typing letters can kill too.
This campaign will definitely hit home for those who say they only text one letter at a time. The ads also feature the Mitsubishi logo with a text bubble coming out of it, saying "Letters can kill. Don't text while driving!"
This campaign will definitely hit home for those who say they only text one letter at a time. The ads also feature the Mitsubishi logo with a text bubble coming out of it, saying "Letters can kill. Don't text while driving!"
Trend Themes
1. Anti-texting Campaigns - Disruptive innovation opportunity: Develop new creative ways to raise awareness about the dangers of texting while driving.
2. Creative Typography - Disruptive innovation opportunity: Explore innovative ways to use typography to convey impactful messages.
3. Using Historical Figures in Advertising - Disruptive innovation opportunity: Leverage historical figures in advertising campaigns to generate attention and spark conversation.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Incorporate messaging against distracted driving into automotive marketing and communications.
2. Advertising - Disruptive innovation opportunity: Collaborate with creative agencies to develop powerful anti-texting campaigns for various brands.
3. Graphic Design - Disruptive innovation opportunity: Experiment with typography and visual storytelling techniques to create compelling and thought-provoking designs.
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