'I Am Chef Haagen-Dazs' Offers Fun and Educational Child Cooking Lessons
Laura McQuarrie — June 12, 2015 — Life-Stages
References: chefatlarge.in & hungryforever
Inspired by the likes of Junior Masterchef, Haagen-Dazs is now running child cooking lessons this summer.
The 'I am Chef Haagen-Dazs' workshop is led by the brand's own chefs, who teach various levels for kids of different skills and ages. The most basic level begins by having kids prepare ice cream, chocolate, fondant, while the next level up gets kids into making cheesecakes, muffins, cupcakes, cakes and brownies. After participating in the Haagen-Dazs child cooking class, kids are invited to the Junior Chef Carnival where they can look back on the skills they learned in a graduation-style ceremony.
Just like many challenging food reality shows, kids will have the chance to participate in a contest to build a three-tier wedding cake. The winner will be able to call himself or herself a true Haagen-Dazs Junior Chef and will have the chance to work with the brand's chefs for the development of a dessert that will be available as a limited time offering across the city.
The 'I am Chef Haagen-Dazs' workshop is led by the brand's own chefs, who teach various levels for kids of different skills and ages. The most basic level begins by having kids prepare ice cream, chocolate, fondant, while the next level up gets kids into making cheesecakes, muffins, cupcakes, cakes and brownies. After participating in the Haagen-Dazs child cooking class, kids are invited to the Junior Chef Carnival where they can look back on the skills they learned in a graduation-style ceremony.
Just like many challenging food reality shows, kids will have the chance to participate in a contest to build a three-tier wedding cake. The winner will be able to call himself or herself a true Haagen-Dazs Junior Chef and will have the chance to work with the brand's chefs for the development of a dessert that will be available as a limited time offering across the city.
Trend Themes
1. Kids Cooking Programs - Child-centric cooking classes are becoming a popular trend in the hospitality sector, creating opportunities for hotels and restaurants to build brand affiliations with parents and create memorable family experiences.
2. Junior Chef Competitions - Junior cooking competitions can be transformed into entertaining educational events that foster culinary skills and emotional development, creating opportunities for food and beverage brands to engage with young customers in a highly interactive manner.
3. Food Education for Kids - As parents' interest in food choices and healthy eating habits for their kids increases, the opportunities for chefs, educators, and brands to participate in the development and educational components of children's food culture is likely to grow significantly.
Industry Implications
1. Food and Beverage - The food and beverage industry can expand their offerings by developing child-friendly menus, creating special food events, or by collaborating with child-centric cooking schools to drive increased demand and generate brand loyalty from young, impressionable customers.
2. Hospitality - The hospitality industry can leverage kids cooking programs to promote the creation of family-oriented events and experiences that include room packages, family dinners, or weekend-long culinary retreats that cater to families with children, providing an all-inclusive entertainment experience.
3. Education - Educators can leverage kid's cooking programs and competitions to teach young children about healthy eating and food culture, and foster important, long-term positive impacts on child diet and lifestyle choices.
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