People Who Found These Small Tickets Were Treated to a Free Ant-Man Screening
Laura McQuarrie — July 21, 2015 — Marketing
References: marvel & prexamples
Tiny trailers, bite-sized billboards, miniature movie posters and now, small tickets are just a few of the ways Marvel has been having fun with the promotions for its latest superhero movie.
The latest stunt to promote the Ant-Man movie will only be spotted by those with the eyes of an eagle, but those who do manage to spot these tiny tickets will be in for a big treat.Throughout Birmingham, London and Manchester, a series of ant-sized tickets (5 mm x 10 mm) have been hidden in plain sight. Anyone who comes across these tickets is eligible to turn them in to an IMAX cinema to see the movie for free.
In order to help those who don't have super vision out, Marvel is revealing location hints on its social media accounts.
The latest stunt to promote the Ant-Man movie will only be spotted by those with the eyes of an eagle, but those who do manage to spot these tiny tickets will be in for a big treat.Throughout Birmingham, London and Manchester, a series of ant-sized tickets (5 mm x 10 mm) have been hidden in plain sight. Anyone who comes across these tickets is eligible to turn them in to an IMAX cinema to see the movie for free.
In order to help those who don't have super vision out, Marvel is revealing location hints on its social media accounts.
Trend Themes
1. Miniaturization - Miniaturization of promotional items creates a unique and engaging experience for consumers.
2. Interactive Promotions - Interactive promotions, such as hidden ticket giveaways, can generate buzz and excitement for upcoming releases.
3. Social Media Engagement - Integrating social media into promotional campaigns can increase visibility and engagement with target audiences.
Industry Implications
1. Entertainment - Miniature promotional items, such as tiny movie tickets, create a memorable experience for moviegoers and can differentiate entertainment companies from their competitors.
2. Marketing - Interactive promotional campaigns, such as hidden ticket giveaways, can help marketing firms increase brand awareness and customer engagement for their clients.
3. Technology - Technology companies can collaborate with entertainment and marketing firms to create innovative promotional experiences, such as using miniature items and leveraging social media.
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