These Satellite Dishes are Used as Ad Space to Give Housewives an Income
References: facebook & designboom
An amazing initiative by 'Rural Women Startups' and technology company Claro began using billboard antennas to provide income for housewives. Many women in Costa Rica became entrepreneurs and started in-home businesses that could be promoted through the use of hand-painted antennas. In Costa Rica it is uncommon for women to work outside their homes so they have taken their household chores and turned them into businesses.
Each housewife partakes in a different business from baking and cooking to haircuts and grooming. This provides an income for the women while their businesses are promoted atop their houses by the billboard antennas.
The colorful antennas can be seen by the vast majority of those living in the rural areas on Latin America. This attracts tourists and community members alike.
Photo Credits: designboom, facebook
Each housewife partakes in a different business from baking and cooking to haircuts and grooming. This provides an income for the women while their businesses are promoted atop their houses by the billboard antennas.
The colorful antennas can be seen by the vast majority of those living in the rural areas on Latin America. This attracts tourists and community members alike.
Photo Credits: designboom, facebook
Trend Themes
1. Billboard Antennas as Ad Space - The use of billboard antennas as ad space provides a disruptive innovation opportunity by offering a unique and creative way for businesses to promote their products or services.
2. Empowering Housewives as Entrepreneurs - Empowering housewives to start in-home businesses and promoting them through billboard antennas creates a disruptive innovation opportunity by tapping into an untapped market and challenging traditional gender roles.
3. Tourist Attraction Through Colorful Antennas - The use of colorful billboard antennas in rural areas as a means of advertising not only helps promote local businesses but also attracts tourists, creating a disruptive innovation opportunity for the tourism industry.
Industry Implications
1. Advertising and Marketing - The use of billboard antennas as ad space creates a disruptive innovation opportunity for the advertising and marketing industry by offering a new and eye-catching way for businesses to reach their target audience.
2. Home-based Businesses - Empowering housewives to start in-home businesses and promoting them through billboard antennas presents a disruptive innovation opportunity for the home-based business industry by providing a unique and effective marketing channel.
3. Tourism and Hospitality - The use of colorful billboard antennas as a tourist attraction in rural areas creates a disruptive innovation opportunity for the tourism and hospitality industry by enhancing the visitor experience and driving tourism in lesser-known regions.
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