Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
Alyson Wyers — December 31, 2014 — Lifestyle
References: knorr.br & springwise
If you have a hand written family recipe you need to recopy, Knorr Brazil will recreate it in infographic form. The food brand's Receitas de Familia campaign allows you to turn old instructions into beautifully designed posters.
All you have to do is take a picture of your family recipe and Knorr will transform it into typographic instructions if you tweet it to Knorr's Brazil-based account and use the hashtag #receitasdefamilia. It will be sent back to you as a digital file you can print out and display with pride. Each recreation uses a blackboard background and shows real ingredients in the image (including at least one Knorr product).
This interactive campaign is social in more ways than one, as it focuses not just on Twitter but on the way Brazilian generations enjoy meals together.
All you have to do is take a picture of your family recipe and Knorr will transform it into typographic instructions if you tweet it to Knorr's Brazil-based account and use the hashtag #receitasdefamilia. It will be sent back to you as a digital file you can print out and display with pride. Each recreation uses a blackboard background and shows real ingredients in the image (including at least one Knorr product).
This interactive campaign is social in more ways than one, as it focuses not just on Twitter but on the way Brazilian generations enjoy meals together.
Trend Themes
1. Infographic Recipe Campaigns - The success of Knorr Brazil's campaign showcases the growing interest in visually appealing recipe content, creating opportunities for food and marketing industries to collaborate on similar initiatives.
2. Personalization of Family Recipes - Knorr Brazil's campaign highlights the trend towards personalized food experiences, where companies across industries can tap into consumers' emotional connections with food by offering customized products and services.
3. Social Media as a Platform for Campaigns - Knorr Brazil's use of Twitter to promote the campaign and engage with consumers demonstrates the importance of social media in modern marketing strategies, encouraging businesses across industries to incorporate innovative approaches to social media marketing.
Industry Implications
1. Food Industry - The success of Knorr Brazil's campaign presents an opportunity for food industry players to expand their market share and engage with consumers through interactive recipe-centered campaigns and personalized offerings.
2. Graphic Design Industry - Knorr Brazil's use of typography and infographic design in its campaign highlights the role that design plays in effective marketing strategies, creating opportunities for graphic design companies to collaborate on similar initiatives and build brand recognition.
3. Social Media Industry - Knorr Brazil's effective use of Twitter to promote the campaign showcases the importance of social media in contemporary marketing strategies, presenting opportunities for social media marketing firms to work with businesses across industries to develop innovative approaches to social media engagement.
3.2
Score
Popularity
Activity
Freshness
