MTS' Instagram Stunt Highlights the Perks of 4G Mobile Internet
Laura McQuarrie — May 31, 2014 — Marketing
Mobile TeleSystems (MTS) set out to prove just how much faster a plan with 4G mobile Internet can be, as well as how much frustration it can save you, especially when there's something online you really want to see.
To do this, MTS created an 'Instagram Provocation' by partnering with extremely influential and attractive Instagram bloggers Victoria Bonya, Alena Vodonaeva and Anna Sedokova. Each of the women uploaded a photo tagged with a bunch of suggestive hashtags, but the image tricked users into thinking that the photo was still loading. In the comment section, Instagram users went wild with complaints and questions about why the images weren't loading.
After enough teasing, the Instagram bloggers posted a video on the benefits of 4G mobile Internet, calling 3G Internet a killer of curiosity.
To do this, MTS created an 'Instagram Provocation' by partnering with extremely influential and attractive Instagram bloggers Victoria Bonya, Alena Vodonaeva and Anna Sedokova. Each of the women uploaded a photo tagged with a bunch of suggestive hashtags, but the image tricked users into thinking that the photo was still loading. In the comment section, Instagram users went wild with complaints and questions about why the images weren't loading.
After enough teasing, the Instagram bloggers posted a video on the benefits of 4G mobile Internet, calling 3G Internet a killer of curiosity.
Trend Themes
1. Prankvertising - There is a disruptive innovation opportunity in the advertising industry to create engaging and interactive campaigns through prankvertising.
2. Influencer Marketing - The rise of influential Instagram bloggers highlights the disruptive innovation opportunity for brands to leverage influencer marketing in their advertising strategies.
3. 4G Mobile Internet - The benefits of 4G mobile Internet present a disruptive innovation opportunity for telecommunication companies to showcase the speed and reliability of their services.
Industry Implications
1. Advertising - The prankvertising trend opens up disruptive innovation opportunities for ad agencies to create unique and attention-grabbing campaigns for their clients.
2. Social Media Marketing - The influencer marketing trend creates a disruptive innovation opportunity for businesses to collaborate with popular Instagram bloggers and reach a highly engaged audience.
3. Telecommunications - The 4G mobile Internet trend presents a disruptive innovation opportunity for telecommunications companies to differentiate themselves by offering faster and more reliable internet services.
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