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Designer Play

Fashion brands add a sense of whimsy to their packaging

Implications - Challenging the common perception that the fashion industry takes itself too seriously, brands are opting for playful packaging intended to delight consumers. By choosing novelty over sophistication, fashion retailers are attracting a more youthful demographic; one that prioritizes experience over exclusivity.
Workshop Question - How does your brand currently surprise and delight consumers? What's an aspect of your offering you could focus on in order to do this?
Trend Themes
1. Playful Packaging - Fashion brands are opting for playful packaging intended to delight consumers, attracting a more youthful demographic; it represents an opportunity for companies to differentiate themselves by creating unique and distinctive packaging designs.
2. Functional Packaging - Designers are exploring ways to make packaging not only visually appealing but also more functional, by creating innovative designs that can be repurposed and reused; companies can reduce waste and cater to a growing eco-conscious consumer base.
3. Iconic Packaging - Packaging designs are taking inspiration from icons, symbols, and everyday objects, producing memorable and easily recognizable packaging that can help companies create a strong brand identity and increase brand awareness.
Industry Implications
1. Fashion - In the fashion industry, playful and functional packaging designs can attract a more youthful and eco-conscious audience, while iconic packaging designs can help companies create a strong brand identity.
2. Consumer Goods - Consumer goods companies can benefit from playful and functional packaging designs that not only attract new customers but also reduce waste and cater to an eco-conscious consumer base.
3. Retail - Retail companies can increase brand awareness and create a more memorable customer experience by using iconic packaging designs that are easily recognizable and reflect the brand's values and personality.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
1,226,929 Total Clicks
Date Range:
May 13 — Apr 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Crumpled Clothing Cartons
Crumpled Clothing Cartons
EAS Socks Packaging Reference the Slumping Accessories Stored Inside
EAS Socks packaging seems to make a playful reference to the way that your woven footwear can begin to collapse and crinkle around your ankles over the course of the day. Designer Benjamin Migliore... MORE
Pizza-Inspired Packaging
Pizza-Inspired Packaging
This Clothing Packaging Design Takes The Shape of a Pizza Box
Taking inspiration from the way pizzas are transported, this clothing packaging design presents t-shirts like a cheesy pizza. The Sneaker Freaker box design features limited edition apparel, as... MORE
Tubular T-Shirt Packaging
Tubular T-Shirt Packaging
Don & Brook's T-Shirt Tubes Communicate with Modern Hieroglyphs
As a men’s fashion and lifestyle brand based out of Cairo, it seems natural for Don & Brook’s t-shirt tube packaging system to made use of modern icons that take inspiration from... MORE
Clothing-Modeled Cartons
Clothing-Modeled Cartons
Plaji Packaging Proposes the Storing of Garments in Aptly Shaped Boxes
For stores that are full of sample garments, the Plaji packaging concept is a compelling one. Imagine that you try on several pairs of pants and shirts, determine your ideal style and size, and then... MORE
Eggcellent Underwear Packaging
Eggcellent Underwear Packaging
The Freshly Laid Fashion Briefs Show Off Plucky Branding
Basics 029’s Freshly Laid underwear packaging is bold, humorous, witty and definitely serves as an eye-catching design. Freshly Laid is the brand of briefs that comes from menswear brand Basics... MORE
Shoe Packaging Purses
Shoe Packaging Purses
Sara Palen's Ida Hillebjork Shoe Packaging Box Doubles as a Bag
The idea of a shoe packaging box with an integrated string for carrying is not a new one, but designer Sara Palén reinvisions the concept with more of a fashion focus. The student designer from Mid... MORE

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