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Socialized Finance

Monetary services are enhanced with social features to attract young consumers

Implications - Seeking to expand interest and financial literacy, organizations in the banking and finance industry are turning to clever social tactics to connect with a younger audience. Allowing consumers to transfer funds and make payments through social platforms like Twitter, companies are redefining how traditional finances are managed, combining the efficiency of online technology with a need to connect all tasks with one's personal brand.
Workshop Question - How does your brand help your consumer transition into the next stage of their life?
Trend Themes
1. Social Media Payment Systems - Social media payment systems are disrupting traditional payment methods and offering fast, convenient banking options.
2. Socialized Finance - Monetary services - enhanced with social features to boost financial literacy and interest - are connecting with younger audiences.
3. Social Media-based Banking - Digital banks like Fidor are innovating and offering unconventional services that reward customers based on their social media activity.
Industry Implications
1. Banking and Finance - The banking and finance industry is experiencing innovation with the integration of social media and online platforms to provide convenient banking options.
2. Digital Publishing - Digital publishing platforms are embracing social paywall services to monetize content while still keeping their audiences in mind.
3. Insurance - Insurance companies are using social media platforms to offer practical financial advice and connect with younger generations who may be intimidated by traditional insurance services.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
100,932 Total Clicks
Date Range:
Jan 15 — Jul 16
Trending:
Mild

Featured Examples

Social Media Insurance Tips
Social Media Insurance Tips
New York Life is Using Instagram to Share Financial Advice
New York Life Insurance Company recently began ramping up its social media presence by offering users a practical reason to follow its account. In addition to photos of employees and various... MORE
Social Media-Based Banking
Social Media-Based Banking
Fidor Bank Sets Its Interest Rates Based On Facebook Likes
Fidor Bank is a totally unconventional digital banking service. The German-based bank has no branches, choosing to exist only in the digital sphere. Fidor Bank acts like a sharing economy app more... MORE
Social Paywall Services
Social Paywall Services
PayOrShare Offers Readers a Flexible Social Currency Paywall Option
Similar to share-based publishing schemes like the Sharewall social currency platform, this paywall option lets readers choose how they would like to pay. Based in Hamburg, Germany, PayOrShare lets... MORE
Social Banking Transactions
Social Banking Transactions
ICICI Bank Lets You Perform Social Media Money Transfers via Twitter
A step up from mobile banking, social media money transfer services enable banks like ICICI in India to offer their customers the ability to pay by tweet. The bank’s new tweet to pay feature... MORE
Social Media Payment Systems
Social Media Payment Systems
This New Service Helps Banks Take Payments Via Social Media Platforms
‘Fastacash’ is a new social media payment system that allows banks to accept financial payments via different online platforms. As consumers increasingly opt for online banking, many... MORE
Social Media Cryptocurrencies
Social Media Cryptocurrencies
The Reveal App Gives Users Ownership with a Currency of Attention
As an incentive for the users of this newly launched social media platform, Reveal offers a Bitcoin-like currency of attention. The site pays its users with its own cryptocurrency (Reveal Coin) for... MORE

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