Monetary services are enhanced with social features to attract young consumers
Implications - Seeking to expand interest and financial literacy, organizations in the banking and finance industry are turning to clever social tactics to connect with a younger audience. Allowing consumers to transfer funds and make payments through social platforms like Twitter, companies are redefining how traditional finances are managed, combining the efficiency of online technology with a need to connect all tasks with one's personal brand.
Workshop Question - How does your brand help your consumer transition into the next stage of their life?
Trend Themes
1. Social Media Payment Systems - Social media payment systems are disrupting traditional payment methods and offering fast, convenient banking options.
2. Socialized Finance - Monetary services - enhanced with social features to boost financial literacy and interest - are connecting with younger audiences.
3. Social Media-based Banking - Digital banks like Fidor are innovating and offering unconventional services that reward customers based on their social media activity.
Industry Implications
1. Banking and Finance - The banking and finance industry is experiencing innovation with the integration of social media and online platforms to provide convenient banking options.
2. Digital Publishing - Digital publishing platforms are embracing social paywall services to monetize content while still keeping their audiences in mind.
3. Insurance - Insurance companies are using social media platforms to offer practical financial advice and connect with younger generations who may be intimidated by traditional insurance services.
6 Featured, 50 Examples:
101,598 Total Clicks
Date Range:
Jan 15 — Jul 16
Trending:
Mild
Consumer Insight Topics:
