Vending machines cater to niche consumer interests for custom allure
Implications - Moving beyond snack foods and beverages, vending machines are taking a more customized approach by providing goods and services that target a particular gender or social group. Offering everything from bicycle parts to cosmetics and feminine hygiene products, vending machines are using niche products to connect with consumers in a more creative and personalized way.
Workshop Question - How can you give consumers more control over their shopping experience?
Trend Themes
1. Niche Vending Machines - Offering niche products in vending machines to target specific demographics such as cyclists, women, and eco-conscious consumers.
2. On-demand Convenience - Providing an on-demand experience outside of traditional brick and mortar store hours to increase convenience for consumers.
3. Interactive Marketing Stunts - Using interactive marketing stunts to engage with consumers and create brand awareness.
Industry Implications
1. Retail Industry - Implementing niche vending machines as a new distribution channel to cater to specific consumer segments.
2. Sustainability Industry - Integrating eco-friendly products and services into vending machines and promoting sustainability initiatives.
3. Marketing and Advertising Industry - Creating interactive marketing stunts that engage customers and promote brand awareness through unique experiences.
