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Hyper-Targeted Vending

Vending machines cater to niche consumer interests for custom allure

Implications - Moving beyond snack foods and beverages, vending machines are taking a more customized approach by providing goods and services that target a particular gender or social group. Offering everything from bicycle parts to cosmetics and feminine hygiene products, vending machines are using niche products to connect with consumers in a more creative and personalized way.
Workshop Question - How can you give consumers more control over their shopping experience?
Trend Themes
1. Niche Vending Machines - Offering niche products in vending machines to target specific demographics such as cyclists, women, and eco-conscious consumers.
2. On-demand Convenience - Providing an on-demand experience outside of traditional brick and mortar store hours to increase convenience for consumers.
3. Interactive Marketing Stunts - Using interactive marketing stunts to engage with consumers and create brand awareness.
Industry Implications
1. Retail Industry - Implementing niche vending machines as a new distribution channel to cater to specific consumer segments.
2. Sustainability Industry - Integrating eco-friendly products and services into vending machines and promoting sustainability initiatives.
3. Marketing and Advertising Industry - Creating interactive marketing stunts that engage customers and promote brand awareness through unique experiences.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
334,404 Total Clicks
Date Range:
Jun 13 — Jul 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Airport Cosmetic Vending Machines
Airport Cosmetic Vending Machines
Benefit Cosmetics Developed Clever and Practical Beauty Kiosks
Beauty Kiosks, or rather vending machines installed in 10 airports (25 expected) across the U.S. by Benefit Cosmetics Company, are changing the cosmetics industry. A practical alternative, Benefit... MORE
Bicycle-Repairing Vending Machines
Bicycle-Repairing Vending Machines
Cyclists Can Buy Bike Parts Using Express Biker's Kiosks
Express Biker has introduced a new way to buy new bike parts in New York City. The company realizes that getting a flat tire is inconvenient, especially if it happens anytime outside the nine-to-... MORE
play_circle_filledEco Vending Machines
Eco Vending Machines
Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment
As part of an initiative called Think Blue, car company Volkswagen wanted to find ways to make it easier for people to recycle. One of its inventive solutions came in the form of a vending machine,... MORE
Clean Water Vending Machines
Clean Water Vending Machines
These Water ATMs Help Bring Clean Water to the Streets of Nairobi
The Kenyan government recently partnered with a Danish engineering company to install a series of water ATMs in the Nairobi slums. The project is aimed at bringing clean and affordable water to the... MORE
Tampon Vending Machines
Tampon Vending Machines
O.B. is Appealing to Potential New Customers Candidly
This tampon vending machine is just one component in a campaign to help O.B. appeal to audiences who have not yet tried tampons without an applicator. With this campaign, O.B. is asking women to &#... MORE
Sweat-Activated Drink Dispensers
Sweat-Activated Drink Dispensers
Gatorade's Drink Vending Machine Only Serves People Who Sweat
Most drink vending machines are designed to dole out refreshment when the right amount of coins is traded in, but Gatorade’s Sweat Machine operates a little differently. The Sweat Machine... MORE

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