Eurofil's Home Insurance Campaign Alarms Vacationers on Instagram
Laura McQuarrie — September 7, 2014 — Marketing
References: eurofil & adsoftheworld
Social media is a great place to instantly share what you're doing at any given time, but as this Eurofil home insurance campaign points out, this isn't always a good idea.
The 'Instatrap' campaign involved targeting users who had made use of hashtags like #sun #holiday or #island, since they were clearly outside of their houses and having way too much fun. Eurofil made alarming comments, such as things like: "Your holiday seems cool. As cool as staying at your place when you're not there." With a creepy comment like this, users were bound to click to find out more about the profile, which led Instagram users to more information about how they could protect themselves from burglars.
The 'Instatrap' campaign involved targeting users who had made use of hashtags like #sun #holiday or #island, since they were clearly outside of their houses and having way too much fun. Eurofil made alarming comments, such as things like: "Your holiday seems cool. As cool as staying at your place when you're not there." With a creepy comment like this, users were bound to click to find out more about the profile, which led Instagram users to more information about how they could protect themselves from burglars.
Trend Themes
1. Targeted Social Media Campaigns - Using specific hashtags to target users and deliver personalized messages can be an effective way to engage with potential customers.
2. User Engagement Strategy - Creating intriguing and provocative comments can pique user curiosity and drive them to learn more about a brand or product.
3. Digital Advertising Innovations - Developing unique and unconventional advertising techniques on social media platforms can capture audience attention and generate brand awareness.
Industry Implications
1. Insurance - Insurance companies can leverage targeted social media campaigns to reach potential customers and promote their services.
2. Digital Marketing - Digital marketing agencies can assist businesses in developing user engagement strategies for their social media campaigns.
3. Advertising - Advertising firms can explore disruptive innovation opportunities by experimenting with unconventional digital advertising techniques.
3.5
Score
Popularity
Activity
Freshness
