Knorr's 175th Anniversary Invitations Take the Shape of Plant Pots
Laura McQuarrie — June 28, 2014 — Eco
References: knorr & thedieline
As a food and beverage brand that prides itself on making healthy meals that are quick and easy to prepare, Knorr needed some kind of special invitation to reflect its identity and celebrate its 175th anniversary.
For the brand's anniversary, jkr Global was tasked with developing an invite for 800 guests who got the chance to attend a free lunch on Knorr. The invitations were designed in the form of planted pots, with the brown paper enveloping the pots printed with details on the event. The invitations also included a Knorr recipe to go along with the herb growing inside the plant pot. In addition to being informative, the invitations are a great way to reinforce the brand's stance on healthy and fresh foods, while gifting people with the start of a garden.
For the brand's anniversary, jkr Global was tasked with developing an invite for 800 guests who got the chance to attend a free lunch on Knorr. The invitations were designed in the form of planted pots, with the brown paper enveloping the pots printed with details on the event. The invitations also included a Knorr recipe to go along with the herb growing inside the plant pot. In addition to being informative, the invitations are a great way to reinforce the brand's stance on healthy and fresh foods, while gifting people with the start of a garden.
Trend Themes
1. Plant-inspired Invitations - Creating invitations in the form of plant pots adds a unique and eco-friendly touch to event marketing.
2. Brand Identity Celebration - Developing special invitations for brand anniversaries enhances brand recognition and loyalty among consumers.
3. Integrated Marketing Materials - Including recipes and promotional materials in event invitations strengthens brand messaging and provides added value to recipients.
Industry Implications
1. Event Management - Event management companies can incorporate plant-inspired invitations to create memorable experiences for clients and their guests.
2. Food and Beverage - Food and beverage brands can use unique invitations to showcase their commitment to healthy and fresh foods, enhancing brand perception.
3. Printing and Packaging - Printing and packaging companies can offer innovative solutions for designing and producing plant-inspired invitations that are both informative and visually appealing.
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