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TREND REPORT
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NEW RELEASE >>> 2025 Trend Report
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Convergence

To converge ideas is to channel the power of multiple ideas into one. This casts a wider net in terms of your idea's appeal.
Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Player Peripheral
Brands invest in esports player partnerships to attract aspiring professionals
Trend - Computer peripheral brands are increasingly investing in partnerships with professional esports players. From branded mousepads to mice, these products claim to provide players with the same enhanced capabilities as their favorite players without years of training and practice.

Insight - Aspiring esports professionals often aim to elevate their competitive skills but face challenges finding dependable gear for practice. To meet this need, peripheral brands are teaming up with professional esports athletes, drawing on their insights to create high-performance peripherals and products tailored for aspiring players. These brands understand their audience's desire for tools that allow them to emulate their favorite pros and are aligning with this to incentivize repeat visits.
Workshop Question - How can your brand uniquely position itself to support its target customers' goals and aspirations?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modular Mini-PC
Compact PCs with replaceable components are gaining popularity
Trend - The traditional benefits of Mini PCs are low costs and low space requirements. Brands are now adding modularity and swappable components to this list, with mini PCs focused around upgradable RAM, SSDs, CPUs, and more, gaining popularity on the consumer-focused side of the industry.

Insight - When choosing a personal computer, customers are faced with a wide array of options for form-factor before they even consider specifications. Form-factor options include laptops, full-size desktops, mini-PCs. Customers that opt for Mini-PCs often do so because of the compact, portable design, the low cost of entry, and the greater performance when compared to a laptop. However, one drawback that prevents more consumers from choosing mini-PCs are their short lifespans and non-upgradeable parts.
Workshop Question - How can we incorporate modularity and upgradability into our products to enhance consumer appeal and longevity?
9.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Microbiome Meal
Dietary health companies are launching gut microbiome-specific meal plans
Trend - Dietary health brands are increasingly focusing on gut microbiome health. As research in this field continues to showcase the importance of balanced microbiomes, these brands are releasing personalized meal plans for consumers looking to prioritize gut health.

Insight - Health-conscious consumers are becoming increasingly aware of the importance of a balanced gut microbiome. These consumers now note that, not only are diet and exercise crucial to healthy living, but also that even minor imbalances in the gut can cause problems throughout the body, such as weight gain, headaches, and more. These consumers desire dietary solutions that lead to solve gut imbalances, with a preference for those that integrate seamlessly into their lifestyle.
Workshop Question - How can your brand create solutions that address the growing consumer focus on ultra-personalized products in the food and health spaces?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personalized Kit
Custom meal kit companies are using science-backed methods to enhance curation
Trend - Brands in the custom meal space are using science and consumer-provided data to curate diets specifically for each customer. Through simple surveys, these brands create a diet that suits the nutritional needs and dietary preferences with healthy ingredients.

Insight - Consumers often find eating balanced diets to be a difficult task. Particularly when life obligations stack up, such as work, school, or other challenges, finding time to carefully plan a diet is often out of reach. However, many busy consumers would eat healthily if given the opportunity, leading to a desire for more simplified ways of acquiring balanced diets. Brands are responding to these consumers with science-backed, customized meal kits that suit their busy lifestyles.
Workshop Question - How can we leverage scientific data and customer insights to personalize our offerings and improve consumer experience?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Private Plant
Large retailers are investing in plant-based products for their private label brands
Trend - Grocery retailers are increasingly launching plant-based and vegan products under their private label brands. Marketed as more cost-effective, these products claim to offer the same flavors, tastes, and textures as branded products for a fraction of the price and with less ecological impact.

Insight - The rising cost of living in many countries has prompted consumers to turn to private-label products as a more affordable option when grocery shopping. In response, retailers are expanding their private-label lines to include plant-based options, catering to consumers who desire affordable and ethical food options. These shoppers value brands that help them stay within budget and accommodate their dietary preferences—without compromising on the taste associated with branded products.
Workshop Question - How can your brand make a premium category more accessible to more kinds of consumers?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rental Wellness
Brands create portable wellness solutions for rental-friendly living
Trend - Brands are introducing portable, installation-friendly wellness upgrades that bring premium health features to any living space. These innovations include removable water filtration systems, mobile air purifiers, and other wellness-focused home improvements that don't require permanent installation.

Insight - Today's health-conscious consumers increasingly view their living spaces as extensions of their wellness routines, yet many face barriers to permanent home modifications due to renting or cost constraints. This tension has created demand for premium wellness solutions that can move with the consumer, rather than being built into the home. While previous generations might have viewed wellness upgrades as permanent luxury renovations, contemporary consumers expect portable solutions that deliver similar benefits without requiring property ownership or significant structural changes.
Workshop Question - How can your brand make premium wellness features more accessible to renters and mobile consumers?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tactile Hedonism
Brands embrace multisensory comfort in marketing and design
Trend - Brands are increasingly incorporating multisensory comfort elements into their marketing and product development, from shaggy textures in design to food-inspired beauty products. This approach extends beyond visual appeal to engage multiple senses, with particular emphasis on touch, smell, and sound.

Insight - In response to heightened collective anxiety and digital fatigue, consumers are gravitating toward products and experiences that provide tangible comfort and sensorial escape. While previous generations sought luxury through minimalism and sleek design, today's consumers associate premium experiences with tactile pleasure and multisensory indulgence. This shift reflects a deeper psychological need for physical comfort in an increasingly virtual world, driving consumers to seek products that offer both emotional and sensorial satisfaction.
Workshop Question - How can your brand incorporate multisensory comfort elements into its product experience?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Analog Hobbyfication
Young consumers create formalized offline hobby communities
Trend - Young consumers are deliberately seeking out analog hobbies and forming structured social groups around traditional pastimes like chess, backgammon, and mahjong. This movement extends beyond just casual interest - enthusiasts are creating formal clubs, organizing regular meetups, and building communities around these activities.

Insight - The surge in analog hobbies among Gen Z and Millennials reflects a deeper desire to combat digital fatigue and find meaningful social connections in an increasingly virtual world. While previous generations may have naturally gathered for these activities, younger consumers are more deliberately and systematically pursuing offline hobbies as a form of self-care and community building. This represents a shift from passive digital consumption to active participation in curated offline experiences.
Workshop Question - How might your brand facilitate meaningful offline connections for digital natives?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Delicate Pouch
Low-ABV beverages are adapted for pouch-style consumption
Trend - Alcohol brands are increasingly opting for pouches to package their cocktails and low-ABV offerings. These pouches, often made from flexible, durable materials like plastic or foil, typically feature resealable spouts or caps for convenient consumption.

Insight - At large gatherings, consumers often gravitate towards cocktails and light alcoholic beverages to enjoy throughout the evening. However, crowded settings can bring challenges like drink tampering and accidental spills. In response, brands in the low-ABV space embrace pouch-style packaging, offering tamper-resistant, spill-proof solutions that enhance safety and convenience. Businesses that align with this demand can resonate with consumers who value secure and responsible drinking experiences.
Workshop Question - How can your brand adapt its product packaging to suit the lifestyle of its target consumer?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Numbing Burger
Restaurants are launching burgers with sichuan peppercorn spices
Trend - Restaurants are blending Chinese sichuan peppercorn spices and oils, often referred to as numbing spice because of its effects, with the popular American burger to offer unique flavors and experiences. These burgers could be beef, chicken, or vegetarian, to appeal to all fans of the fast-food item.

Insight - Fast food and street food restaurants are highly experimentative. Popular fast food brands release limited-time products nearly weekly in order to see what unique flavor combinations will become the next big trend. As a result, fast food consumers have become drawn to new menu items, even if they only try each new item a single time. To appeal to these consumers and offer a unique cultural flavor profile, burger restaurants are incorporating Sichuan peppercorn numbing spices.
Workshop Question - How can we incorporate unique international flavors into our product offerings to create memorable and novel experiences for our customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends