This Social Health Campaign Features Tweets from Beyond the Grave
Laura McQuarrie — July 16, 2014 — Lifestyle
References: adsoftheworld
'Dead Man Tweeting' is a social health campaign by the ALS Foundation Netherlands turns real words from people who have died of ALS into tweets from beyond the grave.
ALS or Lou Gehrig's Disease is one that causes the body's motor functions to slowly shut down over time. A campaign by the ALS Foundation Netherlands involved recording video statements and taking photos of who people who volunteered to lend their voices to the fight against ALS, knowing their time was limited.
The campaign included a print component, but the real attention-grabber came from Twitter, where these individuals with ALS appealed to the popular #DareToAsk hashtag, which is popular online for getting answers. However, instead of asking for answers, this campaign asked for money to support ALS research. It quickly gained a lot of attention, increasing traffic to the campaign site by 325% and donations by 400%.
ALS or Lou Gehrig's Disease is one that causes the body's motor functions to slowly shut down over time. A campaign by the ALS Foundation Netherlands involved recording video statements and taking photos of who people who volunteered to lend their voices to the fight against ALS, knowing their time was limited.
The campaign included a print component, but the real attention-grabber came from Twitter, where these individuals with ALS appealed to the popular #DareToAsk hashtag, which is popular online for getting answers. However, instead of asking for answers, this campaign asked for money to support ALS research. It quickly gained a lot of attention, increasing traffic to the campaign site by 325% and donations by 400%.
Trend Themes
1. Posthumous Social Health Campaigns - There is an opportunity for social health campaigns to leverage the voices of individuals who have passed away to raise awareness and drive donations.
2. Digital Memorialization - The concept of using digital platforms to preserve and continue the voice of deceased individuals presents an innovative way to honor their memory and make a lasting impact.
3. Crowdfunding for Medical Research - Using targeted social media campaigns and crowdfunding platforms, there is an opportunity to generate significant donations for medical research and accelerate progress in finding cures for diseases.
Industry Implications
1. Healthcare - The healthcare industry can embrace posthumous social health campaigns to raise awareness about specific diseases, drive funding for research, and support patients and their families.
2. Social Media - Social media platforms can provide tools and features to facilitate digital memorialization, allowing users to create meaningful connections with the legacies of their loved ones.
3. Nonprofit and Charity - Nonprofit organizations and charities can leverage crowdfunding platforms and innovative social media campaigns to maximize fundraising efforts and achieve their mission.
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