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Experience

The Experience Economy is upon us, meaning consumers are less inclined to purchase products than they are to seek experience and the opportunity to create memories.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
AI Service Automation
Service as a software AI solutions transform back-office operations
Trend - While consumer-facing AI applications continue to capture public attention, innovative companies are developing AI-powered solutions that transform traditionally human-intensive back-office operations. These solutions are creating new efficiencies in areas like accounting, compliance, customer service, and operational management by augmenting or automating routine tasks while maintaining service quality.

Insight - The business landscape is experiencing mounting pressure to scale operations efficiently while managing rising labor costs and increasing service expectations. This has created a critical tension between growth ambitions and operational constraints. Rather than viewing AI solely as a tool for customer engagement, forward-thinking organizations are recognizing its potential to revolutionize internal processes. By systematizing complex but repeatable service tasks through AI augmentation, companies can achieve scalability without proportional increases in human capital.
Workshop Question - How could your organization leverage AI to scale its service operations more efficiently?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experimental Flavor
Grocers are using private label brands to test market response to flavors
Trend - Higher-end grocery stores in North America are using private label brands to test the market's response to less-traditional, eastern-inspired flavors. These flavors are sold in various formats, such as spices, sauces, or even frozen ready-to-cook meals.

Insight - The diverse nature of most cities across North America leads to consumers with a wide range of preferences. The foods that some consumers may eat on a daily basis may be entirely unbeknownst to another consumer. However, these consumers may enjoy the flavors, despite not having tried them. In order to boost the availability of less traditional foods for consumers that may be interested, but have yet to try them, grocers are using their private label brands to test a wide array of flavors.
Workshop Question - How could your brand effectively market lesser-known products or services to a wider consumer base?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Productivity Processor
Typewriters adopt minimalist designs to enhance writer productivity
Trend - Brands are designing typewriters with minimalist features to help writers focus on their writing. These units foster deeper thinking and creativity by eliminating common distractions in traditional word processors or connected digital environments, assisting writers to improve overall productivity.

Insight - In today's digital age, many consumers are realizing that not all devices designed to streamline daily life truly deliver on that promise. In response, these individuals seek products that help them concentrate and combat the negative effects of multitasking and digital fatigue, allowing them to focus on the task at hand. Businesses that align with the demand for distraction-free products can resonate with consumers who value focus and intentionality over an abundance of digital features.
Workshop Question - How can your brand differentiate itself in an oversaturated and highly technical market?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Positivity Platform
Social platforms with a positive focus rebel against the negative internet
Trend - New online platforms, whether private or social-focused, are launching with a focus on positivity and compliments. Some such platforms are powered by AI, while some are community-driven. However, each are designed to offer positive breaks from the negative nature of popular content platforms.

Insight - Social media upkeep is a tiring process for many users, with even more users opting simply to view these platforms without ever posting. This process, though, quickly reveals that negative and controversial posts grow to far wider audiences than positive ones, leading to social media being even more mentally draining for users. Many such users take breaks, or seek positivity elsewhere, leading to brands creating positivity-focused AI and social platforms for mental breaks.
Workshop Question - How might we create a positive and uplifting experience for our audience to counteract the negativity often found in digital environments?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spirit Supplement
Alcohol-free supplements that offer buzz-like effects are gaining popularity
Trend - New brands are launching 0% ABV supplements designed to provide calming, alcohol-like feelings for sober consumers. Some of these supplements are flavorless and are designed to be added to a drink of choice, while others simply require mixing with water to be ready to drink.

Insight - Dry January continues to gain popularity year-over-year, particularly as the negative health effects of alcohol become more publicized, and as mocktails come more closer to mimicking the flavor and feeling of alcoholic beverages. With this rising popularity, more consumers, particularly those in the Gen Z and Millennial age ranges, are gravitating toward alternative ways to achieve a calming-like buzz from more natural sources, such as CBD or other herbal supplements.
Workshop Question - How might we create innovative products that align with the growing consumer demand for alcohol-free alternatives that offer relaxation and social enjoyment?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Tarot
AI services that provide tarot card readings for users' situations are gaining popularity
Trend - Startups are using advanced AI algorithms to modernize the process of tarot card reading through advanced interpretation. These AI tools take into account necessary information from the user, as well as the implications of each tarot reading, to provide detailed readings and feedback.

Insight - While one consumer may doubt the legitimacy of spiritual readings, such as tarot cards or fortune telling, another consumer may be heavily invested in this field. Consumers interested in spiritual readings often do so either for peace of mind, for guidance when they are unsure of what to do, or for mere recommendations in complex situations. However, tarot readings are often expensive, and may not fit within these consumers' budgets. Brands are responding with AI-powered tarot card readers.
Workshop Question - How can your brand leverage advanced technology to provide enhanced and affordable personalized experiences within your industry?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Matcha Libation
Matcha powder is now being used for crafting alcoholic beverages
Trend - Alcohol brands are increasingly incorporating matcha powder in their products, offering a vibrant green color, earthy flavor, and a caffeine boost. The green tea powder is known for complementing various spirits while pairing well with other ingredients like citrus, honey, or coconut milk.

Insight - Matcha is often seen as a healthier alternative to coffee, offering an energy boost and functional ingredients like L-theanine to support well-being. Capitalizing on the growing interest in matcha, brands are now incorporating its distinctive grassy flavor into alcoholic beverages to enhance their flavor profiles while still catering to consumers' health goals. Businesses that incorporate this popular ingredient can attract consumers who already enjoy matcha in non-alcoholic contexts.
Workshop Question - How can your brand experiment with trending ingredients and flavor combinations?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Algorithmic Exodus
Users abandon algorithm-driven platforms for intimate digital spaces
Trend - Consumers are increasingly abandoning algorithm-driven social platforms in favor of more intimate, user-controlled digital spaces like group chats and Discord servers. This shift represents a deliberate move away from platforms where content and connections are determined by algorithms, toward spaces where users have greater control over their interactions and information flow.

Insight - As public awareness of "echo chambers" becomes more widely known, many consumers have anxiety about the algorithmic manipulation of their online experiences. While previous generations of social media users accepted algorithmic curation as a convenience, today's digitally literate consumers are increasingly aware of how these systems shape their perceptions and interactions. This awareness has created a tension between the desire for connection and the need for authentic, unmediated experiences.
Workshop Question - How can your brand create more authentic, algorithm-free spaces for community building?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Delicate Pouch
Low-ABV beverages are adapted for pouch-style consumption
Trend - Alcohol brands are increasingly opting for pouches to package their cocktails and low-ABV offerings. These pouches, often made from flexible, durable materials like plastic or foil, typically feature resealable spouts or caps for convenient consumption.

Insight - At large gatherings, consumers often gravitate towards cocktails and light alcoholic beverages to enjoy throughout the evening. However, crowded settings can bring challenges like drink tampering and accidental spills. In response, brands in the low-ABV space embrace pouch-style packaging, offering tamper-resistant, spill-proof solutions that enhance safety and convenience. Businesses that align with this demand can resonate with consumers who value secure and responsible drinking experiences.
Workshop Question - How can your brand adapt its product packaging to suit the lifestyle of its target consumer?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Numbing Burger
Restaurants are launching burgers with sichuan peppercorn spices
Trend - Restaurants are blending Chinese sichuan peppercorn spices and oils, often referred to as numbing spice because of its effects, with the popular American burger to offer unique flavors and experiences. These burgers could be beef, chicken, or vegetarian, to appeal to all fans of the fast-food item.

Insight - Fast food and street food restaurants are highly experimentative. Popular fast food brands release limited-time products nearly weekly in order to see what unique flavor combinations will become the next big trend. As a result, fast food consumers have become drawn to new menu items, even if they only try each new item a single time. To appeal to these consumers and offer a unique cultural flavor profile, burger restaurants are incorporating Sichuan peppercorn numbing spices.
Workshop Question - How can we incorporate unique international flavors into our product offerings to create memorable and novel experiences for our customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends