The MWEB Cloud Storage Campaign Ensures People Don't Have to Pose Again
Meghan Young — August 24, 2012 — Marketing
References: foxp2 & ibelieveinadv
There are some things people aren't willing to do ever again--unless, of course, their camera failed to capture the moment; that will never be the case with MWEB Cloud Storage. The ad campaign reads, "Make sure you never have to do this again. Save the photo forever with MWEB Cloud Storage. Free with Uncapped ADSL." From sticking tongues to a frozen metal pole to running a marathon in a hot mascot costume and eating questionably cooked meat in a foreign land, the MWEB Cloud Storage ad campaign does a good job instilling the fear of possibly having to do all that again.
The MWEB Cloud Storage ad campaign was conceived and executed by FoxP2, an ad agency based in South Africa. It was art directed by Brendan Hoffmann with photography by Clive Stewart.
The MWEB Cloud Storage ad campaign was conceived and executed by FoxP2, an ad agency based in South Africa. It was art directed by Brendan Hoffmann with photography by Clive Stewart.
Trend Themes
1. Cloud Storage Solutions - The trend of using cloud storage offers disruptive innovation opportunities for businesses to provide secure and accessible storage options for customers' digital content.
2. Simplifying Digital Storage - The trend of simplifying digital storage processes presents disruptive innovation opportunities for businesses to create user-friendly and convenient solutions for managing large amounts of data.
3. Fear-based Advertising - The trend of fear-based advertising provides disruptive innovation opportunities for businesses to effectively tap into consumers' emotions and create impactful campaigns that drive engagement and action.
Industry Implications
1. Technology Services - The technology services industry can explore disruptive innovation opportunities by developing advanced cloud storage solutions that cater to the growing needs of individuals and businesses.
2. Advertising and Marketing - The advertising and marketing industry can leverage disruptive innovation opportunities by incorporating fear-based strategies to create persuasive campaigns that resonate with consumers and drive brand awareness and loyalty.
3. Photography - The photography industry can embrace disruptive innovation opportunities by aligning with cloud storage providers to offer enhanced photo storage and protection services for photographers and enthusiasts.
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