This Jose Cuervo Margarita Went to Outer Space to Get Shaken and Frozen
Laura McQuarrie — March 10, 2015 — Marketing
Now that a Jose Cuervo margarita has gone to space and back, there are few others who can claim that they make a cocktail that's truly out of this world.
In celebration of this year's National Margarita Day, the tequila brand set out to take its cocktail creations to dramatic new heights. This involved the use of aerospace technology and GPS tracking in order to rocket a container of margarita towards the sky. As planned, the drink spent some time in space being shaken and frozen before making its descent back to the only planet where this effort would be appreciated via parachute. To keep tabs on the cocktail, Jose Cuervo fans could follow the margarita-making experience on the brand's social channels. Reportedly, the world's first cocktail frozen in space was quite tasty to boot.
In celebration of this year's National Margarita Day, the tequila brand set out to take its cocktail creations to dramatic new heights. This involved the use of aerospace technology and GPS tracking in order to rocket a container of margarita towards the sky. As planned, the drink spent some time in space being shaken and frozen before making its descent back to the only planet where this effort would be appreciated via parachute. To keep tabs on the cocktail, Jose Cuervo fans could follow the margarita-making experience on the brand's social channels. Reportedly, the world's first cocktail frozen in space was quite tasty to boot.
Trend Themes
1. Space-themed Cocktails - The success of Jose Cuervo's space margarita experiment opens up opportunities for creating more space-themed cocktails that cater to the growing interest in outer space.
2. Aerospace-inspired Mixology - Mixologists and bartenders can draw inspiration from aerospace technology to develop unique cocktail creations and enhance the overall drinking experience.
3. Social Media Cocktail Experiences - The use of social media platforms to share the journey and creation process of cocktails creates engaging experiences for consumers and increases brand loyalty.
Industry Implications
1. Beverage - The beverage industry can explore the potential of creating space-themed cocktails and incorporating aerospace-inspired mixology techniques to capture consumer interest and drive sales.
2. Hospitality - Hotels, bars, and restaurants can leverage the trend of space-themed cocktails and offer unique experiences to attract customers, especially those interested in outer space and technology.
3. Social Media - Social media platforms can harness the popularity of sharing cocktail-making experiences to create new opportunities for partnerships and engagement with beverage brands and mixologists.
3.5
Score
Popularity
Activity
Freshness
