This Real-Time Ad Shares Name Facts When You Send It a Tweet
References: name.shareacoke & adweek
Coca-Cola has teamed up with Google to create an interactive billboard located in Time Square that will broadcast name facts when you send a tweet to it. This playful ad is an extension of Coca-Cola's 'Share a Coke' campaign.
This massive eye-catching billboard is made possible with the help of Google's vast portal of name facts and information. Using the 1,000 names that Coke beverages are labeled with, Google conjures up a ton of facts that are revealed to those who send a quick tweet to the billboard. When a tweet is sent with a name, the billboard screen presents a Coke bottle exploding with a list of facts about that name.
Coca-Cola is committed to continuing the conversation between itself and its consumers and this yet another tactic to ensure the conversation remains a two-way street.
This massive eye-catching billboard is made possible with the help of Google's vast portal of name facts and information. Using the 1,000 names that Coke beverages are labeled with, Google conjures up a ton of facts that are revealed to those who send a quick tweet to the billboard. When a tweet is sent with a name, the billboard screen presents a Coke bottle exploding with a list of facts about that name.
Coca-Cola is committed to continuing the conversation between itself and its consumers and this yet another tactic to ensure the conversation remains a two-way street.
Trend Themes
1. Interactive Billboards - There are opportunities for other brands to create real-time interactive billboards that engage with consumers in a unique way.
2. Real-time Advertising - Real-time advertising can lead to increased engagement and personalized experiences for consumers, making it a trend to watch in the future.
3. Data-driven Marketing - By leveraging data and technology, brands can create more targeted and personalized advertising messages that resonate with consumers and drive business outcomes.
Industry Implications
1. Out-of-home Advertising - The out-of-home advertising industry can leverage real-time technologies to create engaging and interactive campaigns that capture consumers' attention.
2. Soft Drink Industry - Soft drink companies can use data and technology to create personalized campaigns that resonate with consumers and drive sales.
3. Social Media Marketing - Social media marketing can be enhanced through the use of real-time data and interactive campaigns that engage consumers and generate buzz.
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