Djordje Djukanovic Makes Fun of Overusing Instagram Hashtags
Laura McQuarrie — July 26, 2014 — Pop Culture
References: behance.net & designtaxi
In his illustrated series of 'Instagram for Beginners,' Belgrade-based artist Djordje Djukanovic pokes fun at the overuse of hashtags, as well as the stereotypical photos that so many users are prone to posting. This includes things like photos of airplane windows, cats, feet, abs and of course, food.
Each of the illustrations is accompanied by multiple lines filled with hashtags, ranging from fairly open-ended tags like "coffee" and "bikini" to sillier ones like "tagsforlife" and "abstagram." Although these drawings make fun of the way people use the photo-sharing social media app, the illustrations are really not that far off from the way many users new and old do happen to use Instagram on a daily basis.
Each of the illustrations is accompanied by multiple lines filled with hashtags, ranging from fairly open-ended tags like "coffee" and "bikini" to sillier ones like "tagsforlife" and "abstagram." Although these drawings make fun of the way people use the photo-sharing social media app, the illustrations are really not that far off from the way many users new and old do happen to use Instagram on a daily basis.
Trend Themes
1. Overuse of Hashtags - Disruptive innovation opportunity: Develop algorithms or AI tools that can analyze and suggest relevant hashtags based on the content of a photo.
2. Stereotypical Instagram Photos - Disruptive innovation opportunity: Create a platform or app that encourages users to break away from the typical Instagram clichés and explore more unique and creative photography.
3. Satirical Artistic Commentary - Disruptive innovation opportunity: Incorporate satire and humor into digital art or social media platforms, providing a new way for artists to express social commentary and engage audiences.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Introduce new features or platforms that address the shortcomings and repetitive nature of hashtag usage on social media.
2. Photography - Disruptive innovation opportunity: Develop tools or technologies that promote unconventional and original photography styles, challenging the dominance of stereotypical Instagram photos.
3. Art and Design - Disruptive innovation opportunity: Explore the integration of satire and humor into art and design, sparking new conversations and perspectives among artists and viewers alike.
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