Anti Agency Created a Unique Typeface Inspired by Produce
Megan Facciuolo — June 6, 2014 — Art & Design
References: anti.as & foodiggity
An Oslo-based creative industry created a unique typeface called ‘Grillography.’ The agency, called ‘Anti,’ created the typography entirely out of supermarket produce. The project was made in collaboration with a Scandinavian supermarket chain called Rimi.
The supermarket wanted to find a fun way to promote themselves this summer season, so it was fitting to use summer’s most popular foods that involve using the barbecue. Barbecuing is such an important part of the allure of summer and the season’s succulent cuisine.
Using grilled meat, fish and vegetables, Anti created various outdoor ads. According to the agency, all the letters were created by hand with no help from Photoshop. They were either cut or formed into a desired letter using its natural shape.
The supermarket wanted to find a fun way to promote themselves this summer season, so it was fitting to use summer’s most popular foods that involve using the barbecue. Barbecuing is such an important part of the allure of summer and the season’s succulent cuisine.
Using grilled meat, fish and vegetables, Anti created various outdoor ads. According to the agency, all the letters were created by hand with no help from Photoshop. They were either cut or formed into a desired letter using its natural shape.
Trend Themes
1. Edible Typography - Using food to create unique typography that creates a memorable brand experience.
2. Handcrafted Advertisements - Creating visually stunning ads through manual labor, showcasing unique attributes of a brand.
3. Seasonal Promotions - Using seasonal food trends to create unique marketing campaigns that capture the essence of the season.
Industry Implications
1. Supermarkets - Using food typography and promotional campaigns to promote their products and brand.
2. Creative Agencies - Creating unique visual experiences through handmade designs and advertisements.
3. Barbecue and Outdoor Cooking - Using the concept of grilled food to promote an outdoor-themed lifestyle, including barbecue and outdoor cooking equipment.
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