Childrens' brands stand out with bizarre, animalistic packaging
Implications - Many snack brands geared towards children are ditching the "cute" aesthetic in favor of a more intense look. By incorporating monsters, animals and other bizarre elements into packaging using a playful cartoon style, brands are setting themselves apart on shelves while appealing to kids' desire for an unusual aesthetic.
Workshop Question - How does changing consumer aesthetic preferences impact the actual aesthetics of your products or packaging?
Trend Themes
1. Bizarre Packaging - Children's snack brands are incorporating monsters and animals into packaging with a cartoon style to stand out on shelves.
2. Exotic Snacks - Superfood snacks for children are packaged in wild boxes with designs that are engaging enough to attract kids.
3. Engaging Imagery - Packaging for children's fruit snacks incorporate playful and eye-catching illustrations to make the food more appealing.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can create new packaging designs to attract children by incorporating playful and engaging graphics to their products.
2. Marketing and Advertising - Marketing and advertising professionals can explore the use of bold colors and punchy graphics in their designs to make their products more appealing to children.
3. Product Design - Product design professionals can use fun and unique packaging designs to make their products stand out on shelves and increase their marketability to children.
5 Featured, 44 Examples:
826,000 Total Clicks
Date Range:
Feb 14 — Apr 15
Trending:
Warm
Consumer Insight Topics:
