Givesom's 1.25 Diet Has You Spend Only $1.25 on Food and Donate the Rest
Laura McQuarrie — March 11, 2015 — Lifestyle
References: 125diet & adsoftheworld
Givesom's 1.25 social good diet aims to strike a happy balance between people starving for food and the fact that in some parts of the world, it's fashionable to be on a diet.
The 1.25 Diet has participants pick one day of the week to join the 1.25 Diet plan, where you'd spend no more than $1.25 on food to give you a taste of what billions of people go through on a daily basis. With the money that you've saved on food, Givesom urges people to donate. As Givesom puts it: "Why not take advantage of this and let our vanity feed their mouths?" As shocking as the stunt is, it's a worthy reminder to put yourself in the shoes of someone else every once in a while.
The 1.25 Diet has participants pick one day of the week to join the 1.25 Diet plan, where you'd spend no more than $1.25 on food to give you a taste of what billions of people go through on a daily basis. With the money that you've saved on food, Givesom urges people to donate. As Givesom puts it: "Why not take advantage of this and let our vanity feed their mouths?" As shocking as the stunt is, it's a worthy reminder to put yourself in the shoes of someone else every once in a while.
Trend Themes
1. 1.25 Diet - Disruptive innovation opportunity: Develop affordable and nutritious meal options for those on a limited budget.
2. Social Good Diets - Disruptive innovation opportunity: Create diet plans that simultaneously promote personal health and contribute to charitable causes.
3. Vanity Donations - Disruptive innovation opportunity: Design platforms or apps that encourage people to donate the money saved from restricted spending on themselves.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Explore new ways to offer affordable and nutritious meals to low-income individuals and communities.
2. Health and Wellness - Disruptive innovation opportunity: Develop diet plans and programs that align personal health goals with social and charitable causes.
3. Charitable Organizations - Disruptive innovation opportunity: Create platforms that leverage self-restraint or limited spending challenges to encourage donations for social good.
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