LUSH Cosmetics is Introducing two LUSH Spa locations to North America
Laura McQuarrie — November 28, 2013 — Fashion
References: lush
Two of the very first North American LUSH Spa locations will soon open up in New York City and Philadelphia. LUSH cosmetics is already known for its sweet-smelling retail stores and now it is venturing into giving its customers an even more immersive experience with its products. LUSH describes that the spas will be like traditional English ones and decorated with “fresh wild flowers, mismatched vintage teacups and old-fashioned books.”
Like its line of fresh cosmetics that are available all over the world, all of the treatments that will be available at the LUSH Spa are handmade. There will be seven different types of treatments available, ranging from ’Synaesthesia,’ a multi-sensory massage treatment to awaken all the senses to chocolate body scrubs, sound baths and face massages. If you’ve tried any of LUSH’s products, you know that its new spa experience will be an incredible treat.
Like its line of fresh cosmetics that are available all over the world, all of the treatments that will be available at the LUSH Spa are handmade. There will be seven different types of treatments available, ranging from ’Synaesthesia,’ a multi-sensory massage treatment to awaken all the senses to chocolate body scrubs, sound baths and face massages. If you’ve tried any of LUSH’s products, you know that its new spa experience will be an incredible treat.
Trend Themes
1. Natural Cosmetic Spas - Disruptive innovation opportunity: Create unique spa experiences that incorporate natural and handmade cosmetics, providing customers with an immersive and luxurious environment.
2. Immersive Spa Treatments - Disruptive innovation opportunity: Develop multi-sensory and unique spa treatments, like the 'Synaesthesia' massage, that awaken all the senses and offer a memorable experience.
3. Handmade Cosmetics - Disruptive innovation opportunity: Explore the market for handmade cosmetics and develop new product lines that cater to customers looking for natural and high-quality skincare products.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Incorporate natural ingredients and handmade techniques to create innovative cosmetic products that appeal to health-conscious consumers.
2. Spa and Wellness - Disruptive innovation opportunity: Introduce unique and immersive spa experiences that go beyond traditional treatments, attracting customers seeking personalized and holistic wellness solutions.
3. Hospitality - Disruptive innovation opportunity: Partner with cosmetics brands to offer exclusive spa services in hotels and resorts, providing guests with memorable and luxurious experiences.
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