The Done in One LG Washing Machine Boasts a Creative Ad Campaign
David Barton — May 12, 2015 — Marketing
References: youtube
When it comes to washing machines, it appears size really does matter. Gone are the days of the 8 kg standard washer; now it’s 10 kg and more recently the 15 kg.
Just how much washing can you do with a 15 kg machine? Ad agency GPY&R Sydney decided to find out by making a 12 x 3 m billboard out of all the clothes the LG 15 kg washer could do in one wash.
An incredible 71 items were fed into the machine including five bed sheets, 12 bath towels, five tablecloths, eight shirts, nine t-shirts, 10 pillow cases, nine pairs of underwear, six washcloths and seven handkerchiefs. Then they were stitched together to make the ‘Done in One’ billboard.
The result is pretty impressive and if it can do all that in one go, it might just be able to handle anyone's dirty laundry.
Just how much washing can you do with a 15 kg machine? Ad agency GPY&R Sydney decided to find out by making a 12 x 3 m billboard out of all the clothes the LG 15 kg washer could do in one wash.
An incredible 71 items were fed into the machine including five bed sheets, 12 bath towels, five tablecloths, eight shirts, nine t-shirts, 10 pillow cases, nine pairs of underwear, six washcloths and seven handkerchiefs. Then they were stitched together to make the ‘Done in One’ billboard.
The result is pretty impressive and if it can do all that in one go, it might just be able to handle anyone's dirty laundry.
Trend Themes
1. Clothing-based Advertising Campaigns - More companies are using clothing-based billboards and other advertising mediums to create eye-catching campaigns.
2. Increased Capacity Washing Machines - As consumers generate more laundry than ever, appliances equipped carry larger loads are becoming increasingly popular.
3. Sustainable Textiles for Advertising - Using sustainable textiles for large-scale advertising is becoming more popular as companies look for eco-friendly options.
Industry Implications
1. Advertising - Advertising agencies are constantly seeking new and creative ways to capture consumers' attention through disruptive mediums.
2. Appliances - Manufacturers of household appliances must constantly innovate and increase capacity to meet the needs of today's consumers.
3. Textile Manufacturing - With increased demand for sustainable fabric options, textile manufacturers are exploring new innovative materials and processes.
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