Popcart's Recipe Finder Tool Gathers Ingredients & Sends Them to You
Laura McQuarrie — August 6, 2014 — Business
References: getpopcart & psfk
Popcart is a recipe finder tool that's powered by digital grocery store FreshDirect and Foodily, a social recipe network. Rather than consulting cookbooks or cooking shows on TV, for a lot of people, it's a lot easier to find recipes online.
To simplify this process, Popcart works as a bookmark tool that you can use to highlight the ingredients for a recipe. From here, it's possible to make some modifications to meet the dietary needs of yourself or your family and when finished, pressing "Popcart it" will save the ingredient list. The most impressive part of this is that the following day, the ingredients from Popcart will be sent to you through FreshDirect, making planning a meal truly as easy as pressing a button.
To simplify this process, Popcart works as a bookmark tool that you can use to highlight the ingredients for a recipe. From here, it's possible to make some modifications to meet the dietary needs of yourself or your family and when finished, pressing "Popcart it" will save the ingredient list. The most impressive part of this is that the following day, the ingredients from Popcart will be sent to you through FreshDirect, making planning a meal truly as easy as pressing a button.
Trend Themes
1. Recipe Finder Tools - Creating tools that simplify the recipe searching and ingredient gathering process by integrating with digital grocery services like FreshDirect.
2. Digital Grocery Services - Expanding digital grocery platforms like FreshDirect to offer additional services, such as ingredient delivery based on highlighted recipes.
3. Meal Planning Automation - Streamlining the meal planning process by automating ingredient gathering and delivery through online tools like Popcart.
Industry Implications
1. Digital Grocery Services - Digital grocery platforms like FreshDirect can integrate with recipe finder tools to offer a one-stop solution for meal planning and ingredient delivery.
2. Food Tech - The food tech industry can explore partnerships with recipe finder tools to enhance the convenience and efficiency of meal planning and grocery shopping.
3. E-commerce - E-commerce platforms can expand their offerings to include ingredient delivery services, catering to the growing trend of online grocery shopping and meal planning.
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