This Short Film Competition is Being Hosted by TIFF and Instagram
Laura McQuarrie — July 11, 2016 — Marketing
References: instagram & marketingmag
TIFF and Instagram recently teamed up to create the '#TIFFxInstagram Shorts Festival' as a new way to celebrate digital shorts and social media-savvy filmmakers.
The competition calls for filmmakers of all kinds to submit a short to the photo- and video-sharing platform using the #TIFFxInstagram tag. The selected finalists will have the chance to see their work shared by TIFF and the winners will be invited to attend the upcoming Toronto International Film Festival for a truly once-in-a-lifetime networking opportunity.
A few months ago, this short film competition might not have even been possible. In the past, Instagram has only allowed users to upload 15 seconds of video, but this limit was recently upped to 60 seconds of video, which leaves much more room for creative storytelling.
The competition calls for filmmakers of all kinds to submit a short to the photo- and video-sharing platform using the #TIFFxInstagram tag. The selected finalists will have the chance to see their work shared by TIFF and the winners will be invited to attend the upcoming Toronto International Film Festival for a truly once-in-a-lifetime networking opportunity.
A few months ago, this short film competition might not have even been possible. In the past, Instagram has only allowed users to upload 15 seconds of video, but this limit was recently upped to 60 seconds of video, which leaves much more room for creative storytelling.
Trend Themes
1. Social Media Film Competitions - The rise of social media film competitions provides a platform for emerging filmmakers to showcase their talent and gain recognition.
2. Expanded Video Duration - The trend of increasing video duration limits on platforms like Instagram provides filmmakers with more creative storytelling opportunities.
3. Collaboration Between Film Festivals and Social Media Platforms - Partnerships between film festivals and social media platforms create unique opportunities for filmmakers to gain exposure and network with industry professionals.
Industry Implications
1. Film and Entertainment - The film and entertainment industry can leverage social media film competitions to discover new talent and engage audiences online.
2. Social Media Marketing - The trend of expanded video durations on social media platforms provides marketers with new avenues to create engaging and immersive content.
3. Event Management - Film festivals collaborating with social media platforms offer event management professionals opportunities to create innovative and interactive experiences for participants.
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