The Machinima Many-to-Many Network Increases Its Base of Influence
Amelia Roblin — March 11, 2015 — Tech
References: machinima & hollywoodreporter
"Many-to-Many" is the becoming the best way to describe the social Machinima programming service, which has been lumped with multi-channel networks. Recently, the YouTube network and its entire brand have been revamped to appeal to a much broader audience of users that could potentially be interested in the rather diverse range of content that it offers.
Working to represent and communicate notions that surround gaming, sci-fi, action, adventure and general fandom, CEO Chad Gutstein has helped to implement the new tagline of "Heroes Rise," along with a fresh logo. Now, to promote this developed identity, the many2many network is expanding its community with a slew of features on offer that include programming training and analytics. A research panel that tracks 10,000 Machinima viewers will help them to fine-tune their services, and heavy investments in rebranding and advertising will continue to make it grow and be noticed.
Working to represent and communicate notions that surround gaming, sci-fi, action, adventure and general fandom, CEO Chad Gutstein has helped to implement the new tagline of "Heroes Rise," along with a fresh logo. Now, to promote this developed identity, the many2many network is expanding its community with a slew of features on offer that include programming training and analytics. A research panel that tracks 10,000 Machinima viewers will help them to fine-tune their services, and heavy investments in rebranding and advertising will continue to make it grow and be noticed.
Trend Themes
1. Social Programming Services - There is an opportunity to expand social programming services to other niches beyond gaming and fandom.
2. Program Training and Analytics - There is an opportunity to expand program training and analytics services for social programming platforms beyond Machinima.
3. Multi-channel Networks - There is an opportunity to create and expand more multi-channel networks that serve niche communities.
Industry Implications
1. Gaming and Entertainment - The gaming industry is ripe for more partnerships with social programming services and multi-channel networks.
2. Marketing and Advertising - The marketing and advertising industries can benefit from working with multi-channel networks and social programming services to reach new audiences.
3. Data Analytics - The data analytics industry can help social programming services and multi-channel networks track and analyze user behavior and interests to improve their services.
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