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Personalization

Individuality is of the utmost importance to the personal brand-savvy consumer. Nothing is more unique than a personalized item.
Related Megatrends:
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
Player Peripheral
Brands invest in esports player partnerships to attract aspiring professionals
Trend - Computer peripheral brands are increasingly investing in partnerships with professional esports players. From branded mousepads to mice, these products claim to provide players with the same enhanced capabilities as their favorite players without years of training and practice.

Insight - Aspiring esports professionals often aim to elevate their competitive skills but face challenges finding dependable gear for practice. To meet this need, peripheral brands are teaming up with professional esports athletes, drawing on their insights to create high-performance peripherals and products tailored for aspiring players. These brands understand their audience's desire for tools that allow them to emulate their favorite pros and are aligning with this to incentivize repeat visits.
Workshop Question - How can your brand uniquely position itself to support its target customers' goals and aspirations?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modular Mini-PC
Compact PCs with replaceable components are gaining popularity
Trend - The traditional benefits of Mini PCs are low costs and low space requirements. Brands are now adding modularity and swappable components to this list, with mini PCs focused around upgradable RAM, SSDs, CPUs, and more, gaining popularity on the consumer-focused side of the industry.

Insight - When choosing a personal computer, customers are faced with a wide array of options for form-factor before they even consider specifications. Form-factor options include laptops, full-size desktops, mini-PCs. Customers that opt for Mini-PCs often do so because of the compact, portable design, the low cost of entry, and the greater performance when compared to a laptop. However, one drawback that prevents more consumers from choosing mini-PCs are their short lifespans and non-upgradeable parts.
Workshop Question - How can we incorporate modularity and upgradability into our products to enhance consumer appeal and longevity?
9.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Microbiome Meal
Dietary health companies are launching gut microbiome-specific meal plans
Trend - Dietary health brands are increasingly focusing on gut microbiome health. As research in this field continues to showcase the importance of balanced microbiomes, these brands are releasing personalized meal plans for consumers looking to prioritize gut health.

Insight - Health-conscious consumers are becoming increasingly aware of the importance of a balanced gut microbiome. These consumers now note that, not only are diet and exercise crucial to healthy living, but also that even minor imbalances in the gut can cause problems throughout the body, such as weight gain, headaches, and more. These consumers desire dietary solutions that lead to solve gut imbalances, with a preference for those that integrate seamlessly into their lifestyle.
Workshop Question - How can your brand create solutions that address the growing consumer focus on ultra-personalized products in the food and health spaces?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personalized Kit
Custom meal kit companies are using science-backed methods to enhance curation
Trend - Brands in the custom meal space are using science and consumer-provided data to curate diets specifically for each customer. Through simple surveys, these brands create a diet that suits the nutritional needs and dietary preferences with healthy ingredients.

Insight - Consumers often find eating balanced diets to be a difficult task. Particularly when life obligations stack up, such as work, school, or other challenges, finding time to carefully plan a diet is often out of reach. However, many busy consumers would eat healthily if given the opportunity, leading to a desire for more simplified ways of acquiring balanced diets. Brands are responding to these consumers with science-backed, customized meal kits that suit their busy lifestyles.
Workshop Question - How can we leverage scientific data and customer insights to personalize our offerings and improve consumer experience?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Tarot
AI services that provide tarot card readings for users' situations are gaining popularity
Trend - Startups are using advanced AI algorithms to modernize the process of tarot card reading through advanced interpretation. These AI tools take into account necessary information from the user, as well as the implications of each tarot reading, to provide detailed readings and feedback.

Insight - While one consumer may doubt the legitimacy of spiritual readings, such as tarot cards or fortune telling, another consumer may be heavily invested in this field. Consumers interested in spiritual readings often do so either for peace of mind, for guidance when they are unsure of what to do, or for mere recommendations in complex situations. However, tarot readings are often expensive, and may not fit within these consumers' budgets. Brands are responding with AI-powered tarot card readers.
Workshop Question - How can your brand leverage advanced technology to provide enhanced and affordable personalized experiences within your industry?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Taste Identity
Consumers unite streaming and media data to showcase cultural identity
Trend - New platforms are emerging that allow users to aggregate and share their digital consumption habits across multiple services, creating comprehensive "taste profiles" that span music, movies, books, and other media. These platforms move beyond simple recommendation engines to create holistic portraits of users' cultural preferences and consumption patterns, enabling more authentic connections based on shared interests.

Insight - Today's digitally-native consumers are seeking more sophisticated ways to express their cultural identities beyond traditional social media posts and likes. This shift reflects a deeper desire to be understood through one's genuine interests and consumption patterns rather than curated highlight reels. While previous generations might have bonded over physical collections like vinyl records or book shelves, contemporary consumers are creating digital versions of these cultural markers, using their real consumption data to form more meaningful connections and find their cultural tribes.
Workshop Question - How can your brand help consumers authentically express their preferences and find like-minded communities?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cozy Technology
Gaming setups evolve into immersive personal sanctuaries
Trend - Tech companies and consumers are crafting immersive "digital cocoons" that blend physical comfort with technological engagement. This movement goes beyond basic workspace optimization, incorporating ambient lighting, textured accessories, and synchronized audio-visual elements to create complete sensory environments.

Insight - As traditional markers of stability and comfort become increasingly out of reach for younger generations, consumers are creating idealized microsanctuaries within their digital spaces. This reflects a deeper tension between the desire for domestic comfort and the challenges of achieving it in the physical world. Through games that simulate everyday achievements - from homeownership to farming to community building - and environments that mirror this digital coziness, individuals are crafting attainable versions of the comfort they seek.
Workshop Question - How could your brand enhance the sensory comfort of consumers' digital experiences?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Menstruation
Period products are increasingly marketed as gender neutral and inclusive
Trend - Menstrual brands are increasingly designing products for diverse gender identities to highlight the myriad of ways people experience and perceive menstruation. These products remove gendered language and packaging, stepping away from traditional marketing strategies aimed at cisgender women.

Insight - Transgender and non-binary individuals who menstruate may feel uncomfortable with purchasing products specifically marketed for cisgender women. These individuals desire products that can reduce the discomfort or dysphoria caused by gendered marketing or the act of menstruation itself, allowing them to have a supportive and comfortable experience. Brands that cater to this demand can attract consumers in search of products that provide both practical support and a more affirming experience.
Workshop Question - How can your brand serve as an ally for marginalized communities?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Hairstyle
Video game developers increasingly invest in textured hair-centric initiatives
Trend - Game companies are launching efforts to enhance diversity and expand the variety of hairstyles in character customization. Focusing on Black hair textures and other historically underrepresented styles, these organizations aim to create a space where all players feel valued and represented equally.

Insight - Black gamers frequently struggle to find hair options that represent their natural textures and styles, a challenge that often stems from limited diversity in character customization menus. In response, gaming companies are investing in DEI initiatives to better reflect the full spectrum of player identities. Recognizing that representation is key to player satisfaction, these companies prioritize inclusivity, knowing that it strengthens player retention and garners positive community feedback.
Workshop Question - How can your brand ensure that its initiatives reflect and include a diverse range of identities?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Tag
Brands are designing miniature tracking devices for various applications
Trend - Brands are creating small, portable devices that help users locate and keep track of personal belongings, such as keys, wallets, bags, and pets. These devices work with smartphone applications to provide real-time location information, allowing users to find misplaced items easily.

Insight - Consumers with valuable assets frequently seek effective solutions to prevent theft, loss, or damage to their belongings while away from home. In response, brands are crafting smart tracking devices that allow consumers to monitor the real-time location of their items, reassuring them that their valuables are safe and secure throughout trips. Businesses that accommodate the demand for asset protection can attract consumers who prioritize peace of mind, whether traveling or commuting.
Workshop Question - What strategies can your brand implement to market to consumers concerned about safety?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends