NEW RELEASE >>> 2026 Trend Report
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Personalization

Individuality is of the utmost importance to the personal brand-savvy consumer. Nothing is more unique than a personalized item.
Related Megatrends:
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
Local Loyalty
Retailers integrate AI and gamification to elevate community-centered shopping
Trend - Consumers are increasingly prioritizing local retailers, regional goods, and community-based shopping experiences. Whether it’s buying from a neighborhood store or choosing products made nearby, there’s growing momentum behind commerce that feels rooted in place. National brands are responding by incorporating local elements into their offerings, partnering with small businesses, highlighting regional sourcing, and localizing store formats, to stay relevant in a shifting retail landscape.

Insight - In a marketplace defined by scale and sameness, consumers are searching for connection. The aftermath of the pandemic, coupled with ongoing economic uncertainty, has made people more aware of where their money goes—and more inclined to support businesses that reinvest in their communities. This tension between global convenience and local loyalty isn’t just emotional; it’s economic. Supporting local isn’t a trend for trend’s sake—it’s a way for consumers to regain agency and affirm their values through everyday choices.
Workshop Question - How might your brand collaborate with local businesses, creators, or communities to build trust and relevance at the neighborhood level?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Coating-Free Cookwear
Cookwear brands are creating chemical-free products for improved health
Trend - Manufacturers launch cookware lines stripped of synthetic coatings utilizing materials such as tri-ply stainless steel, cast iron, carbon steel, and 100% ceramic. With PFAS-free construction and seamless welding, these designs promise chemical-free searing and enhanced durability.

Insight - Home cooks and chefs are alarmed by 'forever chemicals' leaching into prepared foods, while brands simultaneously face tightening PFAS bans from various levels of government in western countries, driving demand for non-toxic cookware. This, combined with the pressure to reduce waste and replacement costs, leads to users seeking surfaces that deliver even heat, durability, and easy maintenance without toxic trade-offs.
Workshop Question - How can we innovate to meet growing consumer demand for health-conscious, sustainable products while ensuring high performance and ease of use?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Replaceable Component
Gaming accessory manufacturers are launching devices with modular buttons
Trend - Companies are launching controllers with hot-swappable buttons and modular components, such as interchangeable sticks, D-pads, triggers and paddles, thus allowing gamers to tailor ergonomics, inputs and aesthetics to specific titles and playstyles.

Insight - As esports and streaming grow, players demand optimized setups for different genres while chafing at one-size-fits-all designs. The push for micro-personalization, device longevity and a competitive edge drives gamers to prefer less consumable, more permanent accessories. Brands found that by enabling on-the-fly swaps and upgrades, they can satisfy desires for tailored comfort, unique identity and sustainable hardware that evolves with gaming trends.
Workshop Question - How can we incorporate modularity and personalization into our products to meet growing consumer demands for customization and sustainable innovation?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Tourist
Brands incentivize visitors to adopt sustainable practices and travel activities
Trend - Companies are increasingly launching tourist initiatives to help preserve local environment. This involves visiting natural areas—such as forests, wildlife reserves, or coastal ecosystems —to participate in activities that minimize impact on the environment and maximize benefits for locals.

Insight - Eco-conscious travelers increasingly look for accommodations that reflect their values but often find it difficult to discover activities that support those same principles. In response, hotels and destinations are rolling out sustainable experiences, allowing guests to have fun while actively contributing to the preservation of local environments. These brands recognize that mindful travelers want a fulfilling vacation, not one that adds to the environmental pressures the region already faces.
Workshop Question - How can your brand encourage its consumers to integrate sustainability into their leisure activities?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Honey Stick
Honey Sticks are a growing holistic health trend on Social Media platforms
Trend - Companies are launching health-focused Honey Sticks that blend pure honey with functional ingredients in a portable format. Riding a surge on social media, these products offer an on-the-go natural boost, merging ancient remedies with modern wellness trends and convenience.

Insight - Today’s consumers face fast-paced lifestyles and seek quick, natural wellness solutions with demonstrable benefits. Social media has amplified interest in ancient health remedies reimagined for modern use, pushing brands to innovate with honey sticks that combine taste with functional benefits. This trend addresses the pressures for convenient, nutritious alternatives that enhance daily routines while tapping into the authenticity and appeal of time-tested ingredients.
Workshop Question - How might we create modern products with tangible health benefits inspired by past remedies and trends?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Blockchain Timepiece
Luxury watchmakers are partnering with blockchains to launch crypto wearables
Trend - Luxury watchmakers are partnering with blockchains to create timepieces imbued with digital authenticity and enhanced traceability. These watches incorporate integrate with digital platforms to verify ownership and authenticity through smart contracts and biometric sensors.

Insight - Modern luxury consumers are evolving, and with them comes an acute desire for transparency, sustainability, and verifiable authenticity in high-end goods. As counterfeiting and concerns about ethical sourcing persist, the pressure is mounting on traditional luxury watchmakers to modernize their approach. Additionally, with the increasing rates of fraud in the blockchain space, verification becomes more paramount, leading to watchmakers launching luxe watches with blockchain functionality.
Workshop Question - How can your brand further harness blockchain technology to enrich the narrative of authenticity and sustainability in its products?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
OTC Adapalene
Skincare brands are offering accessible, prescription-free retinoid products
Trend - Skincare brands are capitalizing on the recent transition of adapalene from a prescription-only retinoid to an over-the-counter active ingredient. These OTC adapalene-based products are formulated to effectively target acne and skin concerns by promoting cell turnover and reducing inflammation.

Insight - With acne remaining a prevalent concern among various age groups, many consumers have long sought out reliable treatments that can be administered independently at home without the need for a doctor’s prescription. Additionally, the rising trend in self-care has created pressure for brands to offer clear, safe, and clinically supported treatments that align with modern lifestyles. As consumers become more informed about efficacy rates, they are increasingly turning to more powerful ingredients.
Workshop Question - How can your brand leverage the shift towards accessible, over-the-counter solutions to align with consumer demands for self-administered and clinically supported treatments?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Substack Couture
Fashion brands launch newsletters to build direct relationships with consumers
Trend - Major fashion brands like Tory Burch, The RealReal, and American Eagle are embracing Substack as a marketing channel, creating editorial newsletters that blend product promotion with lifestyle content. As newsletter platforms grow in popularity, more fashion retailers are experimenting with this direct-to-consumer content approach, seeing it as an opportunity to communicate with their audience outside the constraints of social media algorithms.

Insight - Contemporary consumers are caught between digital overwhelm and content scarcity. Bombarded with algorithm-driven feeds, they struggle to find trustworthy content that genuinely addresses their interests. This tension drives a growing desire for intentional, curated experiences where quality trumps quantity and expertise outweighs virality. As people seek to reclaim control over their digital consumption, they're increasingly selective about what content deserves their attention, gravitating toward opt-in formats that promise more meaningful relationships with both content and brands.
Workshop Question - How could your brand create newsletter content that provides genuine value to consumers beyond traditional product marketing?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Maternity
Transforming maternal care with smart, personalized digital guidance
Trend - Brands are developing AI-powered applications specifically designed to support pregnancy and maternity by offering personalized coaching, health tracking, and real-time advice. These tools integrate advanced algorithms with data-driven insights to provide tailored content on prenatal care.

Insight - The growing demand for accessible, personalized maternal care has emerged from increasing healthcare costs, limited availability of specialized professionals, and the desire for on-demand support that fits the hectic schedules of modern families. Expectant mothers often seek reliable advice to manage health concerns and navigate the complexities of pregnancy and motherhood. Additionally, the growing acceptance of AI-enabled health solutions are driving brands to turn to AI-based maternity apps.
Workshop Question - How might we leverage AI technology to provide personalized and accessible support in addressing modern consumer needs?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Smartwatch
Tech Brands Revolutionize Wearable Technology with Intelligent Automation
Trend - Tech brands are introducing AI-powered smartwatches equipped with advanced capabilities such as predictive health monitoring, adaptive user interfaces, and real-time activity coaching. These devices leverage artificial intelligence to personalize recommendations and optimize daily routines.

Insight - Consumers are increasingly looking for wearable devices that go beyond basic notifications and activity tracking, seeking smarter technology that adapts to their lifestyles. The demand for personalized health insights, enhanced efficiency, and proactive assistance has driven the evolution of smartwatches toward AI integration. Additionally, pressures to stand out in the competitive wearable market, coupled with advancements in AI and sensor technology, have encouraged brands to innovate.
Workshop Question - How can we integrate advanced technologies, such as AI, to personalize and enhance the user experience in our products or services?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends