Smart Car's Smart Electric Drive Provides Silence in the City
Laura McQuarrie — May 28, 2014 — Autos
References: thesmart & adsoftheworld
City living is great, but it also means that you're going to have to put up with tight parking spaces and noise, unless you're making the best of them with a Smart car and its smart electric drive.
To show how peaceful the Smart car is in the city, Germany's BBDO Düsseldorf GmbH agency created this ad series, surrounding the micro-sized car with noisy typography. The car is serene amongst a variety of sounds, including noise from a variety of other motorists on the road, construction, dogs barking and other disruptive man-made noises. As well as smart electric drive being a quiet feature, it's an environmentally friendly one too, which is suggested as the car's surroundings are quite brown while the silhouette of the Smart car is pristine and white.
To show how peaceful the Smart car is in the city, Germany's BBDO Düsseldorf GmbH agency created this ad series, surrounding the micro-sized car with noisy typography. The car is serene amongst a variety of sounds, including noise from a variety of other motorists on the road, construction, dogs barking and other disruptive man-made noises. As well as smart electric drive being a quiet feature, it's an environmentally friendly one too, which is suggested as the car's surroundings are quite brown while the silhouette of the Smart car is pristine and white.
Trend Themes
1. Silent City Living - Taking advantage of smart and electric drive technology to create a quieter and more peaceful urban environment.
2. Bold Typographic Advertising - Using noisy typography as a creative way to emphasize the quietness of a product or service.
3. Environmentally Friendly Transportation - Highlighting the eco-friendly features of electric vehicles as a selling point for modern urban lifestyles.
Industry Implications
1. Automotive - Incorporating quiet electric drive technology to create a competitive advantage in the automobile industry.
2. Advertising - Utilizing creative typography techniques to capture the attention of consumers and convey product benefits.
3. Renewable Energy - Promoting electric drive as a sustainable solution and encouraging the adoption of renewable energy sources in transportation.
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