The Jon Feinstein Fast Food Series Uncovers the Truth Under the Bun
Nicole Ballantyne-Choo — August 19, 2013 — Lifestyle
References: jonfeinstein & designtaxi
The Jon Feinstein Fast Food photo series informs people on just how unappetizing their favorite foods look.
For almost 10 years the photographer has been documenting pictures of burgers, nuggets and more to reveal how unhealthy they actually are. To show the foods' true colors, Feinstein used a scanner to really get up close and personal with the dishes -- and the images are alarming. Looking at the burgers specifically, the meat and toppings all look fake and paper-like. These images were taken to raise awareness, as people need to be more aware of what they're ingesting.
For just another truth-filled topping, he also labeled the images based on their fat content instead of what they actually are.
For almost 10 years the photographer has been documenting pictures of burgers, nuggets and more to reveal how unhealthy they actually are. To show the foods' true colors, Feinstein used a scanner to really get up close and personal with the dishes -- and the images are alarming. Looking at the burgers specifically, the meat and toppings all look fake and paper-like. These images were taken to raise awareness, as people need to be more aware of what they're ingesting.
For just another truth-filled topping, he also labeled the images based on their fat content instead of what they actually are.
Trend Themes
1. Truthful Food Imagery - Opportunity for businesses to showcase honest portrayals of their products to build trust with consumers.
2. Health Conscious Consumerism - Space for industries to create and promote healthier alternatives to fast food.
3. Food Label Transparency - Potential for industries to provide clearer and more informative food labeling to educate consumers on nutritional content.
Industry Implications
1. Food Photography - Opportunity for businesses to offer authentic and visually appealing food photography services for advertising and marketing purposes.
2. Health and Wellness - Growth potential for industries focused on developing and selling nutritious and healthier food options to cater to health-conscious consumers.
3. Food Packaging and Labeling - Opportunity for businesses to develop innovative packaging and labeling solutions that provide detailed and accurate nutritional information to consumers.
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