Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Child Abuse Prevention Ads

Clean the Sky - Positive Eco Trends & Breakthroughs

These Child-Like 'Shaken Up?' Ads Appeal to Children's Vulnerability

— July 1, 2015 — Social Good
Designer Ragini Sahai created these child abuse prevention ads that cater directly to a child's perspective. The campaign is titled 'Feeling Shaken Up?' and it features a play on the phrase "shaken up" by incorporating an exploding pop bottle into the printed billboards and outdoor advertisements.

Each child abuse prevention ad shows a young child holding the pop bottle as it spews an orange carbonated beverage all over the place. The ad reads "Feeling Shaken Up?" and features the number of a help-line and a website for children to visit.

The ad speaks to children because adults are more likely to blow past an image of a child because it doesn't relate directly to them. The ultimate goal for this campaign is to show kids that they are not alone. By featuring a young child in the ads it will create a sense of connection with children who might very well feel alone if they are living an abusive life.
Trend Themes
1. Child Abuse Prevention Campaigns - Disruptive innovation opportunity exists in designing campaigns that speak directly to the perspective of children.
2. Inclusive Advertising - Opportunities exist in designing advertising campaigns that cater to the perspective of specific demographics, such as children.
3. Public Awareness Campaigns - There are opportunities to create public awareness campaigns that encourage open dialogue about difficult subjects like child abuse.
Industry Implications
1. Child Protection Services - Innovative approaches to campaigning for child abuse prevention can have a significant impact on the work of child protection agencies.
2. Advertising and Marketing - The advertising industry stands to benefit from an increase in demand for inclusive, child-friendly campaigns.
3. Public Health - Public awareness campaigns targeting important public health issues like child abuse, contribute significantly to the development of healthy and safe communities.
2.1
Score
Popularity
Activity
Freshness