Toddler accessories are given a travel-friendly overhaul with portable adjustments
Implications - Offering toddlers and infants a sense of comfort, brands are redesigning traditional infant furnishings and accessories to be more adaptable outside the home. Making it easy to fold or collapse bassinets and play pens into compact, portable shapes, brands are offering typically large or hard to maneuver products in a more efficient and easy to transport model. This reflects a need to make travel experiences and routine outings more efficient without sacrificing comforts of home.
Workshop Question - How can you grant consumers a sense of comfort on-the-go?
Trend Themes
1. Portable Baby Accessories - brands are redesigning traditional infant furnishings and accessories to be more adaptable outside the home.
2. Adaptable Baby Products - new products are being made to offer several often-separate contraptions into one efficient product that's designed to keep your little one safe as you take him or her out.
3. Collapsible Baby Gear - baby gear is being designed to fold compactly to make it easy to transport and more efficient for travel experiences and routine outings.
Industry Implications
1. Baby Gear Industry - Innovations like Transformative Diaper Bags show potential for disruptive innovations and products in the baby gear industry.
2. Travel and Tourism Industry - Products like Portable Baby Cots appeal to on-the-go parents and have the potential to be disruptive in the travel and tourism industry.
3. Consumer Goods Industry - Adaptable Infant Capsules could present an opportunity for the Consumer Goods industry to create multi-purpose and efficient products like this.
7 Featured, 49 Examples:
567,042 Total Clicks
Date Range:
May 13 — Mar 16
Trending:
Warm
Consumer Insight Topics:
