The Unilever Knorr Quick Campaign Provides an 'Instant Solution'
Meghan Young — May 15, 2014 — Marketing
References: borghilowe.br & adeevee
The Unilever Knorr Quick ad campaign promotes instant solutions to daily problems. Or, in the case of this campaign, dramatic scenarios involving the wolfish villain of Little Red Riding Hood and a hostage being strapped down to a railroad track. In each case, a hero is formed using the soup mix including Superman and a Hunter.
Conceived and executed by Borghi/Lowe, an ad agency based in Sao Paulo, Brazil, the Unilever Knorr Quick ad campaign cleverly incorporates pop culture references to appeal to a wide range of potential consumers. It was art directed by Stefano De Luccia with creative direction by Fernando Nobre, Fabio Brigido and José Borghi. The hilarious images were illustrated by Big Studios and shot by Denis Sitta.
Conceived and executed by Borghi/Lowe, an ad agency based in Sao Paulo, Brazil, the Unilever Knorr Quick ad campaign cleverly incorporates pop culture references to appeal to a wide range of potential consumers. It was art directed by Stefano De Luccia with creative direction by Fernando Nobre, Fabio Brigido and José Borghi. The hilarious images were illustrated by Big Studios and shot by Denis Sitta.
Trend Themes
1. Instant Solutions - There is a growing trend towards instant solutions to daily problems, creating an opportunity for businesses to develop innovative products or services that provide quick and efficient solutions.
2. Pop Culture References - The use of pop culture references in advertising campaigns is on the rise, presenting businesses with an opportunity to connect with consumers by leveraging familiar and relatable elements from popular culture.
3. Humorous Advertising - Humorous advertising campaigns are gaining popularity and can be an effective way for businesses to capture consumer attention and create a positive brand image.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the concept of instant solutions by developing convenient and time-saving food products that cater to busy lifestyles.
2. Advertising and Marketing - The advertising and marketing industry can take advantage of the trend of incorporating pop culture references by creating engaging campaigns that resonate with target audiences and generate buzz.
3. Entertainment and Media - The entertainment and media industry can capitalize on the popularity of humorous advertising by producing entertaining content that appeals to audiences and drives engagement.
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