Hubbards Originals Muesli Cereal Packaging Takes Cues from the Past
Laura McQuarrie — January 8, 2015 — Lifestyle
References: hubbards.co.nz & thedieline
Since its launch in 1990, Hubbards Original's muesli cereal range has gained a bit of a cult following from breakfast enthusiasts. In order to keep up with the times and refresh the look of its muesli product packaging, the boxes underwent a complete overhaul.
With offerings like Reduced Fat Muesli, Gluten Free Cornflakes loaded with both personality and flavor, the breakfast cereal boxes were given a simple, retro-inspired design that highlights the great ingredients inside first and foremost. Taking inspiration from 1905s-style ads, the typography, mood and colors used on the Hubbards Original muesli boxes range from soft pastels to bold, saturated hues, communicating that each and every one of its muesli mixes is totally unique and worthy of trying.
With offerings like Reduced Fat Muesli, Gluten Free Cornflakes loaded with both personality and flavor, the breakfast cereal boxes were given a simple, retro-inspired design that highlights the great ingredients inside first and foremost. Taking inspiration from 1905s-style ads, the typography, mood and colors used on the Hubbards Original muesli boxes range from soft pastels to bold, saturated hues, communicating that each and every one of its muesli mixes is totally unique and worthy of trying.
Trend Themes
1. Retro-inspired Packaging - Explore opportunities to incorporate nostalgic design elements into product packaging to create a sense of familiarity and nostalgia for consumers.
2. Highlighting Quality Ingredients - Consider emphasizing the high-quality ingredients in product packaging to communicate value and attract health-conscious consumers.
3. Inspired by Vintage Advertising - Look into leveraging vintage advertising aesthetics in packaging design to create a distinctive and memorable brand identity.
Industry Implications
1. Cereal Manufacturing - Investigate innovative packaging designs in the cereal industry to differentiate products and appeal to a broader consumer base.
2. Food and Beverage Packaging - Explore creative packaging options for food and beverage products to enhance brand recognition and engage consumers on a visual level.
3. Health Food Products - Identify opportunities to revamp packaging designs for health food products, emphasizing natural ingredients and attracting health-conscious consumers.
0.3
Score
Popularity
Activity
Freshness
